With the continued success of Microsoft Dynamics CRM, one wonders how the company can continue to provide innovative products and dominate the CRM market? TEC principal analyst P.J. Jakovljevic talks with the CRM product manager on how the product’s lesser-known facts, including new social collaboration and customer service capabilities, meet customers’ changing needs and sustain the product’s stronghold of the CRM market.
Lesser-Known (Social) Facts about Microsoft Dynamics CRM In TEC ’s 2010 blog series on Microsoft Dynamics CRM , I discussed the ongoing upbeat state of affairs of the Microsoft product, and described it as one of the best-performing products within the entire Microsoft Corporation as of late. In a nutshell, in 2009, the customer relationship management (CRM) product, then at its fourth major release, grew notably and surpassed 1 million licensed users. In 2011, the product crossed the “2 million