Today's business climate is all about competition - we're lean, we’re mean, but competing on price is not where it’s at. How do you create a lasting identity and relationship with your customer through your processes from marketing, sales and supply chain to keep them loyal? A fascinating discussion with the author of "Mass Customization" and "The Experience Economy".
application experience certificate
its capabilities, and ready applications for its announcement, I realized that every one of these customers was unremittingly unique! They all wanted to use the system in different ways, while we had designed a multipurpose minicomputer for a large, homogeneous marketplace that simply didn't exist. So, moving to Strategic Planning, I happened upon Stan Davis' 1987 book Future Perfect , where he coined the term mass customization . He talked about how technology was bringing down the cost of