X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 application mrm


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

application mrm  the product emphasize on application modularity contributes to deployment flexibility over time and quicker time-to-value . Production Management and Planning and Financial Management are two functional components geared towards the marketing resource management (MRM). The more traditional features such as campaign and lead manager are covered by the Demand Creation suite. The Production Management modules deliver the necessary features to initiate and design through a scripted web template a marketing

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » application mrm

Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

application mrm   Read More

Customer Data Integration: A Primer


Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

application mrm   Read More

SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

application mrm   Read More

Building a Web Application Security Program


Today’s Web applications exist in an environment vastly different from when businesses first entered the Internet. Few companies have a comprehensive Web application security program to prevent Internet-borne security breaches. Learn how security concerns for Web applications are different than for traditional applications, and how to build a Web security program that curbs costs and provides effective security.

application mrm   Read More

Enterprise Application Players Keep Refining Value Propositions


Because cash-strapped medium companies are looking for better options to traditional application pricing models, SAP and HP have allied to deliver "software as a service" and Oracle/PeopleSoft are also offering hosted solutions, suggesting that "software as a service" are here to stay.

application mrm   Read More

The Application Server War Escalates


At JavaOne in San Francisco, a battle ensued between BEA Systems CEO Bill Coleman, and Oracle CEO Larry Ellison. In a truly ugly display of how contentious the application server market has become, they argued over whose product was better, faster, cheaper. The keynote was so rife with charges and countercharges that they had to hold an after-keynote press conference to explain themselves.

application mrm   Read More

The 70 Percent Solution: Fulfilling the Application Software Life Cycle


Application software companies unwittingly but consistently overlook significant portions of their application software life cycle, resulting in consistent under-performance of products and services, a reduced harvest, dissatisfied customers, and missed opportunities for growth. In fact, you could be neglecting up to 70 percent of the energy necessary to have your products reach and maintain peak performance throughout their life cycle.

application mrm   Read More

Enterprise Application Integration - the Latest Trend in Getting Value from Data


Enterprise Application Integration (EAI) is one of the hot-button issues in IT for the Year 2000. Information Week Research's survey of 300 technology managers showed nearly 75% of respondents said EAI is a planned project for their IT departments in the coming year. According to a survey conducted by Bank Boston, the market for EAI is expected to be $50 Billion USD by 2001. However, successful EAI requires a careful combination of a middleware framework, distributed object technologies, and custom consulting.

application mrm   Read More

Evolving Business Application Preferences, Part 1: Best-of-breed or Suite?


Do executives prefer to purchase business applications as part of an integrated suite or as part of a best-of-breed approach? Are there differences by software category? By region? By company size? How have these preferences changed over time? What are the implications for users and vendors of business applications? Get the answers to these and other questions in this Strategic Perspective from Saugatuck Technology.

application mrm   Read More