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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 applied research examples in marketing


What Is ERP in 2010?
When the term “enterprise resource planning” (ERP) was introduced, it applied primarily to the planning and management of resources needed to manufacture goods.

applied research examples in marketing  ERP in 1990, it applied primarily to manufacturing, specifically the planning and management of the resources needed to produce particular goods. Today, however, every business decision maker realizes that his or her enterprise relies upon resources, and that planning is essential to optimize how those resources are acquired, allocated and used. This means that the definition of ERP is evolving and expanding to include multiple critical business functions. This dynamic has significant implications

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » applied research examples in marketing

Mistakes in Performance Management


Performance reviews are typically based on the definition of what an employee was originally hired to do. However, appraisal systems fail to address the fact that jobs change as the business environment evolves. Performance management systems should thus deal with critical focus areas rather than basic functions. Appraisal without these objectives in mind risks being a total waste of time.

applied research examples in marketing  that focus can be applied to other issues and focus is not diluted solely to project management objectives. We can’t justify the expenditure on a Performance Management system Most CEOs want to improve the quality and quantity of their human capital output. Performance Management is one of the most powerful ways to: a) Increase quality of Human Capital through personalised development plans thereby increasing the organisations capability. b) Increase output through clarity of focus. Performance Read More

Application Giants in Duel and Duet for Users’ Hearts, Minds … and Wallets


While SAP and Microsoft are concurrently partnering for certain initiatives, they are still dueling about who is bigger, better, smarter, whose user screens are prettier and more user-friendly, and so on. But the major question is whether the market and users are ultimately going to be better for it.

applied research examples in marketing  content. Similar processes are applied to many other roles (e.g., accounts payable coordinator, sales manager, sales representative, accounts receivable administrator, etc.) and within any Microsoft Dynamics product. Bringing It Together Within Major New Releases The above innovative and advanced features (with the ultimate idea of information finding users rather than the other way around) have all been wrapped up in the current releases of Microsoft's Dynamics product line, combining enhancements in Read More

Challenges of the Future: The Rebirth of Small Independent Retail in America


By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.

applied research examples in marketing  what we do. We applied to the Fortune 100 program because we wanted to test ourselves. The real benefit was in the application process. Based on Fortune's survey results, we were able to see we weren't as good as we thought we were, and we identified opportunities to improve our workforce. For example, we decided to make our registration programs for promotions more visible and open. We sponsor trips for our associates to New York City and visit other food retailers. Recently we gave each of our Read More

(Forgotten) CRM and ERP Kingdoms in the Making?


Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

applied research examples in marketing  from the parent company’s applied operating model, economies of scale, and shared administrative services to drive down costs (and further instill financial discipline)—while concurrently driving up quality, service, win rate, and growth. In other words, the acquired units have generally grasped Consona’s operating model with good results and strengthened financial resources. Their respective products have also benefited from a focus on quality and on improving functionality, with crucial input Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

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2011 HR Technology Conference & Expo (Day 1): What Happens in Vegas Shouldn’t Have to Stay in Vegas


Hundreds of industry experts have descended on Las Vegas for the 2011 HR Technology Conference @ Expo (and for other things, such as networking and maybe just a wee bit of gambling), which has been billed as “the world’s best conference on HR Technology.” It’s my second time attending this conference, which is the largest North American gathering of HR professionals, experts, and technology

applied research examples in marketing  HR Technology Conference & Expo (Day 1): What Happens in Vegas Shouldn’t Have to Stay in Vegas Hundreds of industry experts have descended on Las Vegas for the 2011 HR Technology Conference & Expo (and for other things, such as networking and maybe just a wee bit of gambling), which has been billed as “the world’s best conference on HR Technology.” It’s my second time attending this conference, which is the largest North American gathering of HR professionals, experts, and technology vendors Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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ASA Research


ASA Research was founded and is run by technology consultant J. Carlton Collins. The company offers consulting, webinars, and software comparisons.

applied research examples in marketing  Research ASA Research was founded and is run by technology consultant J. Carlton Collins. The company offers consulting, webinars, and software comparisons. Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

applied research examples in marketing  ADAPTe,ResponseLogic,expert systems technology,e-commerce company,traditional direct marketing,direct marketing best practices,collaborative filtering technologies,ResponseLogic inference engine,direct marketing databases,Internet Marketing Solutions Read More