X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 applied research examples in marketing


What Is ERP in 2010?
When the term “enterprise resource planning” (ERP) was introduced, it applied primarily to the planning and management of resources needed to manufacture goods.

applied research examples in marketing  ERP in 1990, it applied primarily to manufacturing, specifically the planning and management of the resources needed to produce particular goods. Today, however, every business decision maker realizes that his or her enterprise relies upon resources, and that planning is essential to optimize how those resources are acquired, allocated and used. This means that the definition of ERP is evolving and expanding to include multiple critical business functions. This dynamic has significant implications for

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Start Now

Documents related to » applied research examples in marketing

Application Giants in Duel and Duet for Users’ Hearts, Minds … and Wallets


While SAP and Microsoft are concurrently partnering for certain initiatives, they are still dueling about who is bigger, better, smarter, whose user screens are prettier and more user-friendly, and so on. But the major question is whether the market and users are ultimately going to be better for it.

applied research examples in marketing   Read More

(Forgotten) CRM and ERP Kingdoms in the Making?


Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

applied research examples in marketing   Read More

Challenges of the Future: The Rebirth of Small Independent Retail in America


By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.

applied research examples in marketing   Read More

Information Architecture in Office SharePoint Server


Before any medium-to-large company implements Microsoft® Office SharePoint® Server 2007, it’s important to become familiar with the process that may occur. Included in this practical scenario, using a fictional company, are typical approach and implementation techniques that may come up when planning, customizing, and deploying Microsoft® Office SharePoint® Server 2007. Learn more about the features and functionality available.

applied research examples in marketing   Read More

Social Media in Your Supply Chain Keeps Everyone in the Loop


Social media is adding new value to cloud-based supply chain management for companies of all sizes. Internal social media (via Intranet) and external sites like Facebook and Twitter are being increasingly used in a new, flexible supply chain cycle. Read this article to learn how two very different companies are taking advantage of the unique contribution social media can make to the dynamic supply and demand loop.

applied research examples in marketing   Read More

Product Life Cycle Management (PLM) in Process Part 1 Proven in Discrete, Ready to Blossom in Process


Process industry companies could benefit from many of the PLM concepts that have accrued to discrete industries. But PLM has had minimum penetration into the process industries. Why?

applied research examples in marketing   Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

applied research examples in marketing   Read More

Why Price Shouldn't Be the Final Factor When Investing in Manufacturing ERP Software: The Hidden Expenses Often Found in Low-cost ERP Systems


When it is time to invest in a new enterprise resource planning (ERP) system, a low entry price could be concealing an expensive total cost of ownership. Price should not be the deciding factor. Rather, best fit for your company should be the number one consideration. Download this white paper to learn more about the hidden costs.

applied research examples in marketing   Read More

SAP In-memory Appliance (SAP HANA): The Next Wave of SAP In-memory Computing Technology


Download this datasheet to get a rundown of SAP HANA's functionality and the benefits it can provide for your business.

applied research examples in marketing   Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

applied research examples in marketing   Read More