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Abstract: As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-
site strategy is becoming more important. Web-
site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-
site strategy that will help you achieve these goals.
PubDate: 8/10/2009 1:17:00 AM
Abstract: Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.
Abstract: The Web has become a vast potential business asset for many companies today. But while business users have the vision, it’s the IT department that actually creates and deploys the Web application. This often raises the question of Web site ownership. Empowering both parties with the right tools to match their respective skills can help address this question—and many others—for businesses in this confusing situation.
Abstract: Successful businesses start with a plan, and begin with the end in mind. A Web site is no different—it simply functions in the online world, rather than the physical world. The Australian government tells us that over 11 million Australians frequently use the Internet—why not take advantage of this? Here are seven key strategies that can help you decide what type of environment to create as you plan your online business.
Abstract: For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features one should examine in order to maximize web site visits. Reprinted with permission from Plant Engineering and Maintenance magazine.
Abstract: The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.
Abstract: “It’s like looking for a needle in a haystack!” That saying and Internet site searches go together like ham and eggs. To help maximize search effectiveness, many online retailers are now establishing competitive advantages through site search analytics. By manufacturing and analyzing search content, they’re improving the relevancy of search results, thus closing the gap between searching and finding—and buying.
Abstract: The Web has forever changed the global business landscape, and often a company’s web site is its most valuable tool to generate revenue. In fact, for many Internet-based businesses, it’s their only tool. As such, it’s vital to go beyond basic navigation to provide site visitors with a direct path to the information they seek. Find out how to leverage the full potential of search technology in four commonsense steps.
Abstract: Your web site can be your best marketing and sales tool in a global market. Stale content, however, isn't useful to visitors—so you have to make sure your site is constantly updated. How can you reduce the time and financial expense of using multiple systems and multiple forms of content to revise your site? A software-as-a-service (SaaS) content management system (CMS) might be the solution you're looking for. Read more.
Abstract: As organizations prepare for a radio frequency identification (RFID) implementation, they often don't understand the preliminary work necessary to begin the project. The importance of a site survey can influence the success or failure of an RFID project.
Abstract: Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need to be sure they have a firm grip on what website visitors see. Rational Software and Vignette Corp. have teamed up to provide a product to do just that.
Abstract: The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service that could prospect all your web site visitors, would you use it? Find out how LEADSExplorer is helping businesses convert their web visitors into potential leads.
Abstract: Companies have had the capability to design and develop mobile Web sites for quite some time. But until recently they've struggled to convince clients and prospects that there’s a market out there. Now that mobile has made its way onto the mainstream, many companies are still asking themselves whether it’s right for them. This white paper aims to help Web site owners make that decision.
Abstract: Thousands of new Web sites appear every day. Many of them, however, are destined to have limited impact on the businesses they represent. Yet there are businesses with Web sites that have transformed their operations by additional lead generation, customer satisfaction, or online sales. How can you differentiate your Web site and ensure it brings you a solid return on investment—and boosts your sales? Find out more.
Abstract: Although we believe that exorbitant growth rates are a matter of the past, growth will remain the word associated with the ERP market in the 2000’s. ERP will, however, have to share the spotlight with the fast growing adolescent ERP-adjacent areas like SCM, CRM and e-procurement.
Abstract: DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?
Abstract: In May 2000, TEC reviewed the web site for ASPORA, an ASP aimed at the Legal Community and found it wanting in substance. This is a revisit to that web site at the company’s invitation.
Abstract: Poor usability leads to irritation and fatigue and it has an adverse impact on the usage experience. In an on-line shopping web site, it can lead to loss of revenues. Poor usability in business applications leads to increased help desk costs. On the other hand, better usability makes our usage experience more fun and can increase productivity. A highly usable on-line shopping web site tempts repeat visits, builds customer loyalty, and increases its revenue-earning potential.
Abstract: The Microsoft Network's travel site Expedia has dropped a requirement that surfers register before being allowed to browse the site. Expedia is not ahead of the curve in finding the right point to place registration, but others will follow its lead.