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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

article seven  on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your marketing collateral. Also considered are the various forms of marketing, such as hard copy, electronic, and e-mail. Finally, we consider the cost of changing marketing collateral and its reproduction. However, before Read More...
Process Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as...
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Documents related to » article seven


Provia Tackles RFID in a Twofold Manner Part Seven: WMS Market Impact
Since the warehouse is no longer merely a static storage facility, it now has to use real time data to closely match supply to demand, eliminate the need to

article seven  Tackles RFID in a Twofold Manner Part Seven: WMS Market Impact WMS Market Impact These days when radio frequency identification (RFID) is constantly on everyone's lips, and when every relevant enterprise application vendor is hedging its bets towards becoming RFID-ready or is even convincing the market that its RFID-compliant solution is exactly what the doctor (such as, Wal-Mart , Target , Albertsons , the US Department of Defense [ DoD ]) ordered, the typically quiet Provia Software ( Read More...
Seven Magic Questions: How to Improve Your Win Ratio by Selling Value Instead of Price
There are many consultative sales methods. Each has unique strengths and techniques, but they all try to focus on what matters to the customer. To improve your

article seven  Magic Questions: How to Improve Your Win Ratio by Selling Value Instead of Price There are lots of consultative sales methods around. You may have been trained in one, or read a book about one that you particularly like. Each has its unique strengths and techniques. But they all have at least one thing in common. They try to get sales people to focus on what matters to the customer. You build sales momentum by demonstrating that you are delivering an important solution to an important problem. That Read More...
Will Sage Group Cement Its SME Leadership with ACCPAC and Softline Acquisitions? Part Seven: Challenges
The major quandary for Sage/Best will be whether to base the long-term strategy on leveraging ACCPAC's technologically superior product into and overriding a

article seven  Sage Group Cement Its SME Leadership with ACCPAC and Softline Acquisitions? Part Seven: Challenges Challenges In March, Best Software , Inc. , one of the leading current providers of integrated accounting, business management, human resources (HR)/payroll and fixed asset solutions for small and mid-sized companies in North America, announced that its parent company, UK-based The Sage Group plc (LSE: SGE.L), had completed the acquisition of ACCPAC International, Inc. ( www.accpac.com ). The Sage Group Read More...
PFI Chooses SYSPRO ERP
SYSPRO has recently been selected to drive rapid growth, replace seven currently used disparate software systems, and provide a single source for real-time

article seven  Chooses SYSPRO ERP SYSPRO has  recently been selected  to drive rapid growth, replace seven currently used disparate software systems, and provide a single source for real-time operational data at Precision Fluorocarbon Inc. (PFI) .  The Tomball, Texas-based manufacturer specializes in compression-molded polytetrafluoroethylene (PTFE), thermally formed PTFE diaphragms, and custom machined plastic components. PFI, a privately held corporation, was founded in 1989 with the primary focus on custom Read More...
Why Open Source is Important to You
There are two trends in open source adoption that make it imperative that you consider open source solutions for your future IT initiatives. This article

article seven  future IT initiatives. This article describes each of the trends and discusses their importance for your business. Trend #1: Open Source Moves into the Mainstream There are over 90,000 open source projects available for downloading at SourceForge ( http://www.sourceforge.net/ ). While the variety of applications is staggering, the projects share common characteristics. They are typically started by an individual or small group and are initially released in a fairly rudimentary form—providing base level Read More...
Development of an Internet Payment Processing System
This article describes the author's experience with the development of the first Yugoslav Internet payment processing system. The system's architecture is very

article seven  Yugoslav Informatic Alliance. This article describes a success story that is worthwhile sharing with a wider audience. E-Commerce Applications Before we proceed any further, we have to distinguish two types of transactions on the Internet: Transactions of the first type are not performed in real-time . When a card holder submits payment and gets a response, payment is only posted for further processing. Actual authorization of the transaction is performed (manually) at a later time and consequently at a Read More...
Software Growth - Complete the Transaction! Part One
We got many letters for more ideas and details, so we are doing a more in-depth series for supply chain software leaders. In this article we will discuss the

article seven  Transaction! In our last article about growth we discussed why software companies don't grow. Supply Chain software growth strategies were discussed then in an overview format [1] . We got many letters for more ideas and details, so we are doing a more in-depth series for supply chain software leaders. In this article we will discuss the issue of completing the whole transaction —the complete solution—which is key to continued revenue growth. And this can be looked at from two vantage Read More...
The Lexicon of CRM - Part 3: From R to Z
CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning

article seven  A lengthy, often technical, article on a topic that provides background information on corporate products, industries, or industry trends. WIP bins - Work In Process bins . Can also be thought of as personal To-Do lists. They represent personal queues, to which only one user has access. When an item is in an individuals WIP bin, they own that Service Request and are responsible for solving the problem or answering the question, unless they pass the SR to another employee's WIP bin. XML - eXtensible Read More...
Remote Implementations--Why They Can Make $ense
Everything in the computer industry seems to be going off-shore, why not software implementations? This article looks at reasons why remote implementation of

article seven  implementation of software? This article looks at several reasons why remote implementation can make logical and fiscal sense for US-based companies. Applicability for other countries will depend greatly on their wage scale and currency evaluation. The remote implementation alternative versus the on-site approach may not be for everyone; some organizations may feel uncomfortable with an implementation team located 1,000 miles away. However, you should seriously evaluate a remote implementation scenario Read More...
The Art Of Distributed Development Of Multi-Lingual Three-Tier Internet Applications
In this article we describe author's experience with the distributed development of multi-lingual three-tier Java/ CORBA/database Internet applications. We

article seven  Applications Introduction In this article we describe the author's experience with the unconventional development of Internet applications. They were developed for a Suisse bank as a joint cooperation between the author located in Belgrade, Yugoslavia, and a Suisse software development company. The software was developed in a distributed fashion without any physical access to the production site. Due to the very strict bank's security rules, previously developed applications used by the newly developed Read More...
Nothing Succeeds Like Success(Factors) - Part 3
Part 1 of this series introduced SuccessFactors, a public provider of software as a service (SaaS) talent management solutions. The article first analyzed the

article seven  talent management  solutions. The article first analyzed the vendor’s evolution from its traditional People Performance realm to the seemingly more opportune Business Execution (BizX) province. Then the article talked about SuccessFactors’ diverse product editions (tailored to satisfy companies of all sizes) and detailed the two core modules of the SuccessFactors BizX suite of applications: Performance Management and Goal Management . These two modules serve as the foundation for the BizX Read More...
Enterprise Software Conferences: Why Bother?
If you did not get the chance to read the article about the 2009 APICS Conference, I thought I should share with you some of the things we (Khudsiya and I) did

article seven  chance to read the article about the 2009 APICS Conference , I thought I should share with you some of the things we (Khudsiya and I) did or learned there. I thought I would start by imagining a conversation about imaginary analysts, between two imaginary people, in an imaginary kitchen of an imaginary company: Imaginary man (IM): “Where did G the analyst go? I haven’t seen him around for at least a couple of days!” Imaginary woman (IW): “Oh, he’s gone to a conference in Toronto. I wonder what Read More...
Why Selecting an ERP System Is Like a 12-Step Recovery Program
So, I was looking over this article, and it suddenly occurred to me that there are uncanny similarities between AA’s 12-step program and the ERP selection

article seven  was looking over this article , and it suddenly occurred to me that there are uncanny similarities between AA’s 12-step program and the ERP selection process. Is your business on the road to recovery? Find out! * Step 1 We admitted we were powerless over alcohol—that our lives had become unmanageable. ERP selection translation : For “alcohol,” substitute “broken business processes” (by extension, for “alcoholics,” read “employees”). Step 2 ... came to believe that a Power greater Read More...
Analyzing Manhattan Associates’ Supply Chain Platform Play - Part 1
My recent article on Manhattan Associates (NASDAQ: MANH) and RedPrairie Corporation stated that these two vendors continue to duke it out at almost every large

article seven  Part 1 My recent article on Manhattan Associates (NASDAQ: MANH) and RedPrairie Corporation stated that these two vendors continue to duke it out at almost every large-scale selection deal for a  warehouse management system (WMS) , distribution labor management system (LMS), and/or  transportation management system (TMS)  solution. But over the last few years they have also pursued somewhat different expansion routes from their traditional supply chain execution (SCE) realms, where they will likely Read More...

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