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Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

articles on knowldge based marketing  CRM Architecture | CRM Articles | CRM Association | CRM Basics | CRM Benchmarking | CRM Benefits | CRM Best Practice | CRM Best Practices | CRM Best-pratices | CRM Blog | CRM Business | CRM Business Process | CRM Business Solutions | CRM Challenges | CRM Checklist | CRM Company | CRM Comparision | CRM Comparisions | CRM Comparison | CRM Competitive Advantage | CRM Corporate | CRM Customer | CRM Customer Relationship | CRM Customer Relationship Management | CRM Customers | CRM Data | CRM Definition | CRM Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » articles on knowldge based marketing


Progress-ing Towards ERP On-Demand
While most discussions about the Software as a Service (SaaS) market revolve around the likes of Salesforce.com, NetSuite, Google, IBM, Oracle, Microsoft

articles on knowldge based marketing  in a series of articles on TEC 's Web site and newsletter, it suffices for me to say here that Progress provides an impressive application infrastructure that includes the Progress OpenEdge platform, an integrated platform optimized for the development and deployment of service-oriented business applications, and the Progress Sonic ESB (Enterprise Service Bus), an integration backbone for highly distributed and federated environments. Users and providers of enterprise applications built on the OpenEdge Read More
SOA-based Applications and Infrastructure--The Next Frontier?
Leading enterprise applications vendors believe it is crucial to quickly complete the transition to a service oriented architecture (SOA) from monolithic client

articles on knowldge based marketing  past series of well-received articles, called What's Wrong With Application Software? we discussed the realities of agile business versus the ability of contemporary application software to cope with those realities. Those realities included Economics . Across the application life cycle, there is a high cost of development, support, and enhancements. Money, time, and quality limit how installed software can meet the many demands of business. While older product architecture is a technology problem, the Read More
Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ -An Interview with UNIT4’s Product Marketing Executive
Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has

articles on knowldge based marketing  Executive The series of articles where Technology Evaluation Centers (TEC) asks vendors to provide their input on a number of market trends has received much attention and reaction from readers and vendors. Infor and IFS were the first to respond (see Two Stalwart Vendors Discuss Market Trends ), followed by Progress Software (see Open Platform Provider Answers Questions about the State of the Market ), xTuple (see A Semi-open Source Vendor Discusses Market Trends ),  The Sage Group (see A Traditional Read More
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

articles on knowldge based marketing  Information | Email Marketing Articles | Communicating Commercial | Email Campaign Management | Fundraising Messages to an Audience | E-Mail Marketing Advertising | Mailing List | E-Mail Drip Marketing | Internet Marketing by Method | Email Marketing Whitepapers | Direct Marketing | Liquid Comma Whitepapers | Email Platforms | E-Mail ROI | Testing Variations of Email | Marketing Technology | Build Brand Awareness | Brand Differentiation | Spam | Affordable Email Marketing | E-Mail Blasts | Most Effective Read More
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

articles on knowldge based marketing  marketing automation, marketing automation software, marketing software acquisition, marketing software, enterprise marketing management, EMM software, CMO spend, marketing spend, CRM, marketing, social, oracle, sap, salesforce.com, ibm, adobe, Microsoft dynamics, eloqua, cloud Read More
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is

articles on knowldge based marketing   Read More
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

articles on knowldge based marketing  hr policies,employee turnover,talent manager,human capital management,workforce planning,payroll outsourcing,human resources benefits,human resource software,human resource system,strategic hr,hr systems,human resources services,human resources software,human resources payroll,human resource consulting Read More
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

articles on knowldge based marketing  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

articles on knowldge based marketing  Silverpop, IBM, marketing, marketing automation, cloud marketing, personalization, Universal Behaviors, omnichannel marketing, lead scoring, smarter commerce, enterprise marketing management, EMM Read More
Microsoft Dynamics CRM 2015 Unifies Sales and Marketing
Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and

articles on knowldge based marketing  industry watch, crm, Microsoft dynamics, sales, sfa, marketing, cloud, social Read More
The Scribe Solution for Salesforce and Microsoft Dynamics GP: Bridging the Gap Between On-demand CRM and On-premise ERP
For years, organizations have had to settle for inadequate approaches to front-office to back-office integration. However, with Scribe’s component architecture,

articles on knowldge based marketing   Read More
Driver-based Budgets and Forecasting
Line managers and finance staff are frustrated by the inability of spreadsheet-based planning systems to deliver useful budgets and rolling forecasts. A major

articles on knowldge based marketing   Read More
BI on the Go
Infographic: TEC recently surveyed more than 250 users of mobile business intelligence (BI) solutions to discover some of their common use practices with mobile

articles on knowldge based marketing  mobile BI, mobile business intelligence, infographic, TEC survey, Read More
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

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