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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 articles on knowledge based marketing


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Stemming the Loss of Knowledge Capital: A Business Fix for Canadian Manufacturers


The clock is ticking for Canadian manufacturers to come up with a solution to the ongoing loss of knowledge capital. Natural employee attrition, such as departures or layoffs, inevitable retirement, and the brain drain are contributing to an exodus of knowledge. That’s why the best hope for Canadian manufacturers lies in introducing knowledge management strategies across the enterprise—before it’s too late.

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Analytics Leader Voices Its Opinions on S&OP State of Affairs


Today’s retail companies are realizing the importance of creating an optimal balance between supply and demand, with a focus on sensing and shaping demand rather than trying to match demand to existing supply. Learn about the newest solutions and offerings from SAS for the retail industry and follow a question and answer session on the state of affairs on S&OP with TEC analyst P.J. Jakovljevic and Charles Chase from SAS.

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Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ -An Interview with UNIT4’s Product Marketing Executive


Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined the discussion on the topic of its current state of affairs.

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Lessons Learned on the Inca Trail


Peru, a country with a glorious past and an uncertain future, stands at the crossroads. The inability to attract significant trade or investment due to the crime and lack of democratic principles in the nation should be addressed as a matter of urgency. Peru can learn from countries that share the legacy of lost empires -- for example China -- and examine the principles of their ancestors to create a sustainable economic environment.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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On-premise to On-demand: The Software as a Service Opportunity for Independent Software Vendors


Predictions of the death of software are overstated. In reality, businesses are becoming more reliant on technology, not less. What’s changing, however, is the number of options available for managing, delivering, and paying for software applications. Many independent software vendors recognize the benefits of offering software as a service--a delivery alternative that can present long-term benefits for all parties.

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Embrace the Cloud-based Telephony System for Your Business


Cloud-based telephony is one way to cut communication costs without managing multiple communication providers. If you are planning to move your business telephony from on-premise to the cloud, here are some direct insights into these telephony systems, common myths, considerations before making a move to the cloud, expectations to consider, and available vendors.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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How to Calculate the Return on Investment (ROI) On a Digital Signature Solution


More and more companies are implementing digital signature solutions, allowing a completely electronic workflow, from document creation through to its signing, archiving, and auditing. You no longer have to interrupt your streamlined electronic processes by reintroducing paper into the workflow. This white paper will help you establish the return on investment (ROI) that your organization can achieve by deploying a digital signature solution. Also included is a chart summarizing the figures you need in order to calculate your own ROI.

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