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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 articles on knowledge based marketing


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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SOA-based Applications and Infrastructure--The Next Frontier?


Leading enterprise applications vendors believe it is crucial to quickly complete the transition to a service oriented architecture (SOA) from monolithic client/server architectures. For the "Big Few" the "stack" race, including applications, databases, application server and middleware, has intensified.

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Lessons Learned on the Inca Trail


Peru, a country with a glorious past and an uncertain future, stands at the crossroads. The inability to attract significant trade or investment due to the crime and lack of democratic principles in the nation should be addressed as a matter of urgency. Peru can learn from countries that share the legacy of lost empires -- for example China -- and examine the principles of their ancestors to create a sustainable economic environment.

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Operational Excellence: Enabling Sustained Growth Spotlight on the Americas


Companies in the Americas should lead the world in growth through operational excellence—but they don’t. A 2008 survey shows that less than half promote insight into operations by investing in enterprise resource planning (ERP) and customer relationship management (CRM) software. Companies in the Americas also lag behind Asia-Pacific firms in revenue growth and customer satisfaction. Read more of the survey results.

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Delving into the Facts Behind the ERP Vendor Market’s Self-Ascribed Answer for ‘Businesses Living IN Change’ ™ -An Interview with UNIT4’s Product Marketing Executive


Rather than pursuing the usual route of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined the discussion on the topic of its current state of affairs.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

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Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

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BI on the Go


Infographic: TEC recently surveyed more than 250 users of mobile business intelligence (BI) solutions to discover some of their common use practices with mobile BI applications, and their mobile BI requirements. See what they said.

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