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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 atm technology impact marketing


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

atm technology impact marketing  has not used the ATM in the last month). With this information in hand, enterprises can create custom campaigns and track their effectiveness, and they can also leverage it to drive other processes, such as real time, customer service interactions or cross-sell opportunities (for example, customer service agents recommend products ad hoc upon customer needs over the phone, or real time offers and promotions personalized to customers navigating a web site). In a nutshell, marketing automation software

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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The 2008 Handbook of Application Delivery: A Guide to Decision Making


IT organizations can no longer manage networks in isolation from the applications they support, requiring a shift from focusing on devices to a focus on performance. But a number of factors complicate the task of ensuring acceptable application performance, including the lack of visibility into application performance. Learn tips to plan, optimize, manage, and control your application performance and improve delivery.

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Social Media and Customer Experience Feedback


Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?"

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CRM without Compromise: A Strategy for Profitable Growth


When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.

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Magic Quadrant for B2B Gateway Providers


Business-to-business (B2B) gateway solutions have matured to the point where they can support a wide range of projects. However, there are still functional differences—including product maturity, service-oriented architecture (SOA) enablement, architectural coherence, and community management—among competing solutions. Find out who the leaders, challengers, visionaries, and niche players are in the B2B gateway market.

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LeadTime Technology


Founded in 1998, LeadTime Technology is a consulting and software company based in Delaware (US) that works exclusively on supply chain optimization (SCO) and control. The company offers proprietary time-based models, Microsoft Windows-based software, advanced business processes, and consulting services. LeadTime Technology leverages Lean, Six Sigma, and supply chain operations reference model (SCOR) principles supported by patented algorithms and technology.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Proxima Technology


Proxima Technology, Inc. provides software and services to improve business service and accountability through service-level measurement, reporting, and problem notification in distributed computing environments.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

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