Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
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completed. Thus firms that attempt to extract more premium pricing can attach features like guaranteed delivery dates, fixed pricing, higher-quality methodologies, use of the latest tools, etc. in order to justify higher pricing. These are all features associated with more productized services. As noted earlier, every engagement will be, in essence, a custom delivery; however, by attaching standard features and attributes to the service offering, the Web design firm is able to extract additional margin.