Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.
to (and uses) the AudienceNet tool from CMGI's subsidiary Engage (See TEC Technology Research Note: Engage AudienceNet Brings Users the Ads They Want To See January 3rd, 2000). Adsmart is now setting up a special network with vertical categories that concentrate on business-to-business websites. It has already recruited sites in the area of law and intellectual property. One advantage that Adsmart expects is more predictability of its revenue stream, because business-to-business sites are believed to