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Documents related to » audiencenet


Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

AUDIENCENET: Engage AudienceNet Brings Users the Ads They Want To See Engage AudienceNet Brings Users the Ads They Want To See D. Geller - December 1, 1999 Read Comments Product Background AudienceNet is Engage Technologies (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage s CTO Daniel J. Jaye. Their purpose was to apply what they knew
12/1/1999

Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

AUDIENCENET: a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from existing ad models, saying that it lets advertisers target ads to an individual desktop based on
10/11/1999

The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

AUDIENCENET: of surfers that its AudienceNet product can use to serve ads based on their interests as revealed by previous surfing. There will also be new technologies coming soon to make the transition from ad to sale smoother, including rich-media banners that can effect a sale without taking the surfer to the advertisers site. And one web site has been launched, with more than $10 million in first round funding, to provide surfers with a new randomly chosen web site whenever they want. Priority positions in the
10/29/1999

Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

AUDIENCENET: to (and uses) the AudienceNet tool from CMGI s subsidiary Engage (See TEC Technology Research Note: Engage AudienceNet Brings Users the Ads They Want To See January 3rd, 2000). Adsmart is now setting up a special network with vertical categories that concentrate on business-to-business websites. It has already recruited sites in the area of law and intellectual property. One advantage that Adsmart expects is more predictability of its revenue stream, because business-to-business sites are believed to
1/12/2000

Ads are us , boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

AUDIENCENET: October 11 annocunement of AudienceNet ), and the potential difficulties of scaling some of its current products to meet more demanding tasks. We are more confident (probability 85%) that DoubleClick will be able to make use of NetGravity s technology in its outsourced ad server product to improve performance and features. We therefore believe (probability 60%) that the remaining market for smaller websites that want to manage their own ads will not have room for more than one significant player, given
10/1/1999


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