X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 automotive database marketing


Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

automotive database marketing  banking, insurance, telecommunications, utility, automotive and retail enterprises. Unica should now have possibly the largest customer base for marketing automation in Europe, going neck-to-neck with Chordiant in many markets worldwide. Still, while the deal strengthens Unica's local capabilities in Europe, the acquisition might, in a short term, distract the vendor's laser-sharp focus. Namely, while Unica has a sharp focus on marketing automation and on large enterprises, Marketic has broadened the

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » automotive database marketing

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

automotive database marketing   Read More

QAD Continues to Wade Through Red Ink


QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives during its annual user conference in May. However, yet another saga in the tale of their expensive R&D operation was included in the report.

automotive database marketing   Read More

EAM versus CMMS: What's Right for Your Company? Part Three: Analysis of IFS and Intentia


Having traditionally done implementations via their product delivery organization, IFS and Intentia also have long exhibited a focus on product quality and customer satisfaction, which manifests into a lasting relationship with each client. However like other enterprise resource planning (ERP) and supply chain management (SCM) software vendors, Intentia and IFS need to string together several quarters of profitability to restore consumer confidence and long-term stability.

automotive database marketing   Read More

QAD Pulling through, Patiently but Passionately Part Three: Market Impact


QAD deserves admiration for its protracted innovativeness and endurance as the only assets it could muster as to compensate for limited resources compared to many larger competitors.

automotive database marketing   Read More

Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

automotive database marketing   Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

automotive database marketing   Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

automotive database marketing   Read More

What One ERP Failing Could Hamstring Your Automotive Lean Initiative?


Tight supply chains—like those found in the automotive industry—require highly integrated enterprise resource planning (ERP) software designed specifically for the automotive sector. Because ERP has its origins in the automotive industry, repetitive manufacturers in the automotive sector are particularly well-served by many established software offerings.

This white paper looks at one gap in these solutions that will put even the most sophisticated automotive manufacturer at risk. What is this gap? Packaging.

automotive database marketing   Read More

Lowering Your IT Costs with Oracle Database 11g Release 2


New versions of database software and operating systems (OSs) come out regularly. In the past, upgrading the database and OS for individual environments has been very expensive and a never-ending job—by the time all the business systems are upgraded, it’s time to start again. This white paper discusses Oracle Database 11g Release 2, which reduces the cost and risk associated with making these changes.

automotive database marketing   Read More

The Automotive OEMs Might Soon Contract “BRAIN” Damage Part I


While BRAIN North America may have created a notable customer base due to its products’ functional appropriateness for the lower tiers of the automotive industry, its German parent’s impending insolvency might, in the worst-case scenario, leave all of them in the lurch.

automotive database marketing   Read More