Contrary to most of its competitors that had opportunistically pursued their customers randomly, and whose latest vertical initiatives stem from the sudden epiphany that a certain percentage of their customers come from certain industry, Lilly’s recent vertical initiatives are indeed a further sharpening of already focused solution for 'to order' manufacturers.
, Syspro , MBS Axapta and MBS Navision , which have also espoused a strong WMS product in addition to their traditional back-office product, could prevent Lilly from penetrating the ERP mid-market. In the pure-CRM mid-market, the archrivals would be the likes of Best 's SalesLogix , Salesforce.com and FrontRange , particularly when teaming up with some of Lilly's ERP nemeses. Not to mention that SAP , Oracle , PeopleSoft , Baan , Manugistics and J.D. Edward s will likely be faced in most if not all the