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Software Functionality Revealed in Detail
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 b2b advertising


Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

b2b advertising  Blazes Vertical B2B Trail Event Summary Adsmart is a privately held company in which CMGI (Nasdaq: CMGI) has a majority stake. As an online advertising network, Adsmart's function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company's added value is to match advertisers with websites whose surfership is likely to respond to the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » b2b advertising

B2B E-business in the Supply Chain: New Services and Technologies Require Companies to Reevaluate Their Strategies


IT groups aspire to standardize on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor expediency over strategy. With so many technology choices, it’s important to understand the role each can play when building an overall business-to-business (B2B) strategy. Learn about the four points you should consider when evaluating vendors and service providers.

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Magic Quadrant for B2B Gateway Providers


Business-to-business (B2B) gateway solutions have matured to the point where they can support a wide range of projects. However, there are still functional differences—including product maturity, service-oriented architecture (SOA) enablement, architectural coherence, and community management—among competing solutions. Find out who the leaders, challengers, visionaries, and niche players are in the B2B gateway market.

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The Power of a Comprehensive B2B Gateway


The ability to securely exchange information with trading partners is vital to your success. And while the type of information varies by industry, the goal is the same: standardized, synchronized, streamlined exchange of information across the trading community. Learn how Inovis BizManager provides direct, secure data exchange, and can reduce the time, cost, and effort of fulfilling electronic communication requirements.

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Branding and Positioning: What’s the Difference? And Can You Afford It?


Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

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Positioning Starts With A Message Strategy


In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this void, and this column will help fill one big one by describing the business process of creating effective, compelling message strategies for your products or services.

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GXS Acquires HAHT Commerce for More Synchronized Retail B2B Data Part One: Event Summary


GXS, a business to business e-commerce pioneer, announced its acquisition of channel management specialist HAHT Commerce. However, despite a good complementary fit, enlarged customer base, and improved cross-selling opportunity (especially to existing customers in the retail sector), some challenges will have to be overcome and a more detailed strategy will have to be fleshed out.

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3 Countries Open the Gate


EC-Gate creates a wireless vertical marketplace to enable B2B e-commerce. The first of several wireless virtual communities were unveiled at three international conferences in the Netherlands, Brazil, and Canada.

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IONA Purchases Netfish Technologies (And Much, Much More)


As the last step in a long list of acquisitions, IONA Technologies has purchased Netfish Technologies, a provider of integrated XML-based B2B process collaboration solutions. This acquisition, along with six others including the Sagavista EAI technology, completes IONA’s strategy to create a Total Business Integration™ solution with the IONA Suite.

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Vistaar Technologies Asserts its Pricing Value Proposition


Vistaar, a newcomer to the B2B pricing management space, is quickly asserting its powerful analytic and planning capabilities. In this TEC Report, TEC principal analyst P.J. Jakovljevic looks at the strategic approach the vendor has taken to the development of its platform and applications, and speaks with the vendor’s product management expert Usha Lyer on Vistaar’s offerings, competitive landscape, and future plans.

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LeveragePoint Adds Value to B2B Pricing - Part 2


Part 1 of this blog series introduced LeveragePoint as a cloud-based newcomer to the business-to-business (B2B) pricing market with a novel pricing approach: value-based pricing. In this day and age of highly accelerated new product introductions, history-based pricing approaches are often inadequate. My previous post explained the company’s approach and current state of affairs. Part 2 follows

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