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Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
b2b channel marketing:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
b2b channel marketing:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
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Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
b2b channel marketing:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
b2b channel marketing:
One of the most effective and efficient ways to develop a successful marketing position for B2B
software is to begin with the sales channel, espec...
Published:
2005-02-28
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Abstract:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its
product information management (PIM) and data synchronization tools. (...)
Excerpt related to
b2b channel marketing:
With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product
information manag...
Published:
2004-03-12
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Abstract:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. With so much business going through indirect sales channels in the next five years, the need for some form
of partner relationship management (PRM) should not be (...)
Excerpt related to
b2b channel marketing:
Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach
and nurture them. Wit...
Published:
2004-03-06
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Abstract:
What's keeping your customer up at night? Know thy customers—and their problems. (...)
Excerpt related to
b2b channel marketing:
... Part Three Part Three: Get Your Channel Involved. ... a consulting
firm that helps B2B software companies ... Lawson has held strategic marketing
positions with several ...
Published:
2005-03-29
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
b2b channel marketing:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and
not knowing it. (...)
Excerpt related to
b2b channel marketing:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not
knowing it.
Published:
2005-08-15
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Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
b2b channel marketing:
... your competition, and your channel—to help you understand how each is vital to developing
a unique and effective marketing position for your B2B software or ...
Published:
2005-03-07
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Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
b2b channel marketing:
... your competition, and your channel—to help you understand how each is vital to developing
a unique and effective marketing position for your B2B software or ...
Published:
2005-03-07
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Abstract:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2B software market dominated by much larger players. It sells its supply chain management and Internet-based
solutions to mid market companies primarily within (...)
Excerpt related to
b2b channel marketing:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2...
Published:
2000-02-01
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
b2b channel marketing:
One of the most effective and efficient ways to develop a successful marketing position for B2B
software is to begin with the sales channel, espec...
Published:
2005-02-28
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
b2b channel marketing:
... have a positioning process, few B2B companies have ... good news is
that product marketing managers already ... understanding of customer problems, channel
issues, and ...
Published:
2007-02-12
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Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
b2b channel marketing:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
b2b channel marketing:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
b2b channel marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is
a critically important discipline within any enterprise, (...)
Excerpt related to
b2b channel marketing:
TEC Principal Analyst PJ Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventio...
Published:
2011-10-13
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Abstract:
Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves
dealing with longer-term contracts and complex products with specific requirements that are not needed in the consumer world. (...)
Excerpt related to
b2b channel marketing:
Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves
dealing with longer-te...
Published:
2004-11-06
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Abstract:
HAHT PIM is a strategic solution designed to meet current and evolving standards for collaborative trading. It empowers manufacturers
to manage product information and optimize product data synchronization from product launch through to sunset via the automation
of internal and external business processe (...)
Excerpt related to
b2b channel marketing:
HAHT PIM is a strategic solution designed to meet current and evolving standards for collaborative trading. It empowers manufacturers
to manage pr...
Published:
2004-03-10