X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 b2b e marketing


Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

b2b e marketing  the vertical your addressing. B2B clients also tend to be savvier than your average B2C consumer so poorly implemented personalization may shout ‘form letter' to them.   About Liquid Comma At Liquid Comma Design, we create award-winning visual communications that capture the imagination and resonate in the mind. The repeated success of our projects earns us accolades and our clients results. We exceed expectations by combining communication design with a thorough understanding of brand strategy, techno

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

Start Now

Documents related to » b2b e marketing

Differences in Complexity between B2C and B2B E-commerce


Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves dealing with longer-term contracts and complex products with specific requirements that are not needed in the consumer world.

b2b e marketing   Read More

The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards


How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's revenue, and avoid costly, time-wasting mistakes.

b2b e marketing   Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

b2b e marketing   Read More

B2B E-business in the Supply Chain: New Services and Technologies Require Companies to Reevaluate Their Strategies


IT groups aspire to standardize on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor expediency over strategy. With so many technology choices, it’s important to understand the role each can play when building an overall business-to-business (B2B) strategy. Learn about the four points you should consider when evaluating vendors and service providers.

b2b e marketing   Read More

New Partnerships Add to Remedy’s E-Procurement Strengths


Remedy addresses both catalog competence and channel capabilities with a pair of procurement partnerships.

b2b e marketing   Read More

E-commerce Grass Getting Greener


Two recent studies on the growth of business over the Internet agree that growth is still strong. The studies contain information about infrastructure growth and development costs as well as E-commerce revenues.

b2b e marketing   Read More

Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

b2b e marketing   Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

b2b e marketing   Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

b2b e marketing   Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

b2b e marketing   Read More