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Documents related to » b2b emarketing


The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

B2B EMARKETING:
3/3/2009 4:13:00 PM

SciQuest Consumerizes B2B Commerce » The TEC Blog
SciQuest Consumerizes B2B Commerce » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s

B2B EMARKETING: accounts payable, ariba, b2b, Cloud, contract management, industry watch, procurement, SciQuest, SCM, sourcing, spend management, spend radar, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
27-03-2013

MarketingSherpa s B2B Summit: Conquer 8 B2B Challenges
Special offer save $400.

B2B EMARKETING: MarketingSherpa s B2B Summit: Conquer 8 B2B Challenges MarketingSherpa s B2B Summit: Conquer 8 B2B Challenges MarketingSherpa and TEC are pleased to provide TEC readers with a special offer for their B2B Marketing Summit 2010. Special Offer – Save $400 . Time is running out to make plans to attend MarketingSherpa s B2B Summit 2009 (only 14 days until San Francisco), and you may not want to miss this year s event. Final touches are being made to make every session, every speaker and every piece of
9/18/2009

i2 Now Serving B2B Suppliers
i2 Supplier Enablement will help make suppliers’ lives easier but is only part of the answer.

B2B EMARKETING: i2 Now Serving B2B Suppliers i2 Now Serving B2B Suppliers Steve McVey - May 29, 2001 Read Comments S. McVey - May 29, 2001 Event Summary i2 recently announced a selection of services intended to help suppliers connect to buyer-centric marketplaces. Suppliers of both MRO and direct goods have been regarded as second citizens by B2B e-marketplace vendors who have focused largely on addressing the procurement needs of corporate enterprises while asking suppliers to fend for themselves. In part to redress
5/29/2001

Symix Launches eSyte Supply Chain
Symix Systems, Inc. recently announced an addition to its e-business application suite, eSyte Supply Chain. It offers multi-site capacity and material planning capabilities that have been given new relevance with the advent of B2B collaboration.

B2B EMARKETING: Impact The advent of B2B collaboration has given new relevance to multi-site capacity and material planning. Though many APS vendors developed these types of applications years ago, they had only marginal impact in the marketplace due largely to three factors: 1) multi-site planning algorithms were rudimentary at best and offered little flexibility, 2) technologies for sharing data beyond the four walls of an enterprise were still emerging, and 3) companies had their hands full optimizing internal supply
4/25/2000

webCRM


B2B EMARKETING: webCRM, which is part of Teamlink A/S, was founded in 2005. Within Teamlink, customer relationship management (CRM) was the focus for a few years.

The Consumerization of B2B Multi-channel Commerce
There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by benefiting from B2C best practices; increase customer satisfaction by delivering multichannel convenience; represent complex and specialized products accurately and effectively; and manage the complexity of B2B transactions.

B2B EMARKETING: The Consumerization of B2B Multi-channel Commerce The Consumerization of B2B Multi-channel Commerce Source: hybris AG Document Type: White Paper Description: There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations;
8/9/2013 2:57:00 PM

GE GXS: Part and Parcel of B2B Exchange
General Electric’s GXS provides the infrastructure for a new digital marketplace. The announcement sheds light on the possibility that GXS can leverage its traditional infrastructure business into a lead position within the new economy.

B2B EMARKETING: Part and Parcel of B2B Exchange GE GXS: Part and Parcel of B2B Exchange D. Geller - November 1, 2000 Read Comments D. Geller - November 1, 2000 Event Summary eeParts.com provides a trading platform for buyers and sellers of electronic components. The service provides an environment in which buyers and sellers interact anonymously. Bidders locate the components they need in a searchable inventory database and proffer bids based on the information on product specifications, availability and asking price.
11/1/2000

Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

B2B EMARKETING: you re involved in marketing B2B software, and I ll explain why. I ll also explain why the difference can mean a huge difference in the cost of marketing your software. Positioning: The Mental Space to Build a Brand At my firm we define positioning as a mental space that you can own with an idea that has compelling meaning to the recipient. It s in that mental space where the product s benefits and the customer s most important needs meet, and hopefully stick. Later in this column, I ll provide severa
11/26/2004

Clarus –Sprinting or Going the Distance?
Clarus Corporation has announced new capabilities and a whole handful of product adoptions. Is the news uniformly good? We think cautious optimism is best.

B2B EMARKETING: a hosted (i.e., ASP) B2B trading service that supports twelve different kinds of auction. The enhanced capabilities in version 2.1 include: Support for wireless access via phone and PDA The addition of weights to the evaluation of RFQs. With this feature sellers can apply weights to the individual items on an RFQ when determining which response best meets their needs. The ability to create a private branded auction within the public ClarusAuctions site; access can be limited through secure encrypted acces
10/20/2000

QAD Explores E-Business While Not Abandoning ERP
QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives prior to or during Explore 2000, its annual user conference that took place in Nashville, TN from May 15 to May 17. We express our view regarding its latest announcements and strategic direction.

B2B EMARKETING: who select QAD eQ B2B applications will also be adding the capability to receive orders from Commerce One MarketSite and will be able to intelligently distribute those orders to multiple plants and distribution centers. Furthermore, on May 15, QAD announced the availability of reverse auctions with the QAD eQ Business-to-Business (B2B) suite of applications. QAD reverse auctions should enable manufacturers to drive down material costs by leveraging QAD eQ s demand aggregation capability and then automati
5/22/2000


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