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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 b2b emarketing


The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards
How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show

b2b emarketing  B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » b2b emarketing

B2B E-Business Strategies for a Changing World


In B2B e-business strategies, you'll learn about the different B2B e-business service and software products available to you in today's rapidly cha...

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Enterprise Messaging: SMS Evolving from P2P to B2B


Although short message service (SMS) messaging is a cheap and efficient communication channel, many enterprises are still reluctant to deploy it as a corporate tool. At issue is its lack of reliability and security while transmitting information. The enterprise SMS market thus has to evolve from the person-to-person infrastructure into a model that supplies businesses with secure and scalable messaging.

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10 Reasons Why E-commerce Fails


“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.

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How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points


Whether in a business-to-consumer (B2C) or business-to-business (B2B) context, customers demand multiple channels through which they can find information, purchase goods, view and pay their bills, request services, or get support based on their specific needs and preferences. Discover solutions that can help you deliver the channels customers demand, and provide a consistently positive customer experience.

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The Power of a Comprehensive B2B Gateway


The ability to securely exchange information with trading partners is vital to your success. And while the type of information varies by industry, the goal is the same: standardized, synchronized, streamlined exchange of information across the trading community. Learn how Inovis BizManager provides direct, secure data exchange, and can reduce the time, cost, and effort of fulfilling electronic communication requirements.

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B2B Reality Check: Overcoming Challenges in B2B Transaction Automation


There is a common perception that supply chain automation has created an environment in which transactions move quickly and efficiently in industries such as the retail supply chain and high-tech manufacturing. However, this perception is challenged by a recent research study, based on interviews with 400 management representatives of medium to large organizations in the USA, UK, Germany, and France.

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NetSuite Unveils New B2B Customer Center for SuiteCommerce


At SuiteWorld 2014, NetSuite unveils a new business to business Customer Center to boost online commerce, and TEC's P.J. Jakovljevic is there to bring you the details.

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Building an ROI Model to Evaluate Your B2B E-commerce Initiative


B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies. B2B companies that fall short of customer expectations risk losing them to competitors who have stepped up their game. This paper provides a framework for building an ROI model that can be used to demonstrate the advantages of a new e-commerce implementation to senior executives and board members.

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Business Community Management


To adapt your supply chain communication process to the demands posed by changing customer expectations, volume increases, and multiple communication formats, automating your supply chain is essential. Business community management (BCM) integrates the technology, business processes, and communication of the entire trading community to create end-to-end supply chain visibility. Learn how to use BCM for your enterprise.

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Vistaar Technologies Asserts its Pricing Value Proposition


Vistaar, a newcomer to the B2B pricing management space, is quickly asserting its powerful analytic and planning capabilities. In this TEC Report, TEC principal analyst P.J. Jakovljevic looks at the strategic approach the vendor has taken to the development of its platform and applications, and speaks with the vendor’s product management expert Usha Lyer on Vistaar’s offerings, competitive landscape, and future plans.

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