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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 b2b emarketing


An Update on Zilliant (and the B2B Pricing Market, in General)
In this good, bad, and arguably recovering economy, many companies are looking to their pricing strategies and practices as a way to improve profits without

b2b emarketing  on Zilliant (and the B2B Pricing Market, in General) In this good, bad, and arguably recovering economy, many companies are looking to their  pricing  strategies and practices as a way to improve profits without necessarily repelling customers. Pricing is an important component of an enterprise’s business processes and financial performance, since companies in many industries can face a variety of pricing problems such as unnecessary  discounting  and quoting prices below a  break-even  point.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » b2b emarketing

Branding and Positioning: What’s the Difference? And Can You Afford It?


Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

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Ariba's 15-Year Journey into the B2B Commerce Cloud


Ariba’s collaborative business commerce solutions focus on the basics: buying, selling, and managing cash. Ariba’s cloud-based vision has grown a vast network trading community to help businesses connect with each other and with suppliers. TEC Principal Analyst P.J. Jakovljevic reviews Ariba's 15-year history and discusses its market with Dan Ashton, Senior Manager of Solutions Marketing for Commerce Cloud Solutions.

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GXS Acquires HAHT Commerce or More Synchronized Retail B2B Data Part Four: Challenges and User Recommendations.


With the acquisition of HAHT, GXS is making a play to build out its complementary software offerings--in particular, its product information management (PIM) and data synchronization tools.

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Glovia On B2B Reinventing Trail


If Glovia successfully continues its reinvention as a B2B e-business transformation provider for manufacturers and service companies that want more than core ERP, the market may witness the positive reincarnation of Glovia.

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SCT Corp Previews New B2B Planning, Execution, and eProcurement Suite


SCT Corporation is taking its new business-to-business software solution supply chain for process manufacturers and distributors on a road trip. Find out first impressions of its bold entry into Internet B2B.

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B2B E-Business Strategies for a Changing World


In B2B e-business strategies, you'll learn about the different B2B e-business service and software products available to you in today's rapidly cha...

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Sterling Commerce, an AT&T company


Sterling Commerce, a subsidiary of AT&T, Inc. (NYSE:T) is a provider of business-to-business (B2B) commerce solutions, with more than 29,000 companies using Sterling Commerce Solutions worldwide. The company’s software and services aim at improving current processes or deploying new business processes through integration efforts between applications, external partner systems, and people. With almost thirty years of experience serving tens of thousands of customers in a range of industries, Sterling Commerce is a top 25 software company. The vendor is headquartered in Columbus, Ohio (US).

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B2B E-business in the Supply Chain: New Services and Technologies Require Companies to Reevaluate Their Strategies


IT groups aspire to standardize on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor expediency over strategy. With so many technology choices, it’s important to understand the role each can play when building an overall business-to-business (B2B) strategy. Learn about the four points you should consider when evaluating vendors and service providers.

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GXS Acquires HAHT Commerce for More Synchronized Retail B2B Data Part One: Event Summary


GXS, a business to business e-commerce pioneer, announced its acquisition of channel management specialist HAHT Commerce. However, despite a good complementary fit, enlarged customer base, and improved cross-selling opportunity (especially to existing customers in the retail sector), some challenges will have to be overcome and a more detailed strategy will have to be fleshed out.

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Enterprise Messaging: SMS Evolving from P2P to B2B


Although short message service (SMS) messaging is a cheap and efficient communication channel, many enterprises are still reluctant to deploy it as a corporate tool. At issue is its lack of reliability and security while transmitting information. The enterprise SMS market thus has to evolve from the person-to-person infrastructure into a model that supplies businesses with secure and scalable messaging.

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