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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
b2b marketing campaign:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
b2b marketing campaign:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
b2b marketing campaign:
... E Blast, E Communication, Electronic Communication, B2B Email Marketing
... Marketing Solutions, Email Marketing Services, Email Marketing
Campaign, Small Business ...
Published:
2010-03-11
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
b2b marketing campaign:
... While it's essential to have a positioning process, few B2B companies have a ...
won't need to be involved in every planning session for every marketing campaign. ...
Published:
2007-02-12
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
b2b marketing campaign:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
b2b marketing campaign:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
b2b marketing campaign:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Excerpt related to
b2b marketing campaign:
... Using B2B Gateways, B2B Buyers and Sellers, B2B Connectivity,
Existing B2B, B2B Marketplace, B2B Business, B2B ECommerce,
B2B Marketing, B2B Advertising, B2B ...
Published:
2010-03-11
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Abstract:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Excerpt related to
b2b marketing campaign:
... Or there's no excitement about the latest advertising campaign. ...
consensus and conviction about the marketing message ... Most B2B software
companies already spend a ...
Published:
2005-12-02
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Abstract:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Excerpt related to
b2b marketing campaign:
... Using B2B Gateways, B2B Buyers and Sellers, B2B Connectivity,
Existing B2B, B2B Marketplace, B2B Business, B2B ECommerce,
B2B Marketing, B2B Advertising, B2B ...
Published:
2010-03-11
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
b2b marketing campaign:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
b2b marketing campaign:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
b2b marketing campaign:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
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Abstract:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle
experience at every point of contact. (...)
Excerpt related to
b2b marketing campaign:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buye...
Published:
2006-03-31
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Abstract:
The new couple will combine strengths in enterprise profit optimization and product content management. (...)
Excerpt related to
b2b marketing campaign:
The new couple will combine strengths in enterprise profit optimization and product content management.
Published:
2001-03-08
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Abstract:
From its roots in advanced planning and scheduling, Adexa, Inc. has emerged as a strong player in the business-to-business
collaboration software market. With an aggressive marketing campaign and potential public offering, the company hopes to
end its toil behind the scenes and take center stage. (...)
Excerpt related to
b2b marketing campaign:
From its roots in advanced planning and scheduling, Adexa, Inc. has emerged as a strong player in the business-to-business
collaboration software ...
Published:
2000-05-30
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
b2b marketing campaign:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
It is startling how much has changed in Oracle’s applications business during the last two years. Oracle is indisputably
the most reformed applications vendor, having achieved significant growth in total revenue, license revenue and net income.
Oracle has a head start on most of its competition pertain (...)
Excerpt related to
b2b marketing campaign:
It is startling how much has changed in Oracle’s applications business during the last two years. Oracle is indisputably the
most reformed applica...
Published:
2000-09-19
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Abstract:
Pricing and Revenue Optimization: a Manufacturing Perspective. Get IT Information and Other Solutions Related to Pricing and
Revenue Optimization. Pricing and revenue optimization is the process of improving business margins by either increasing unit
prices or increasing gross revenues. This type of optim (...)
Excerpt related to
b2b marketing campaign:
Pricing and Revenue Optimization: a Manufacturing Perspective. Get IT Information and Other Solutions Related to Pricing and
Revenue Optimization. ...
Published:
2010-03-11
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
b2b marketing campaign:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17