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Abstract:
TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is
a critically important discipline within any enterprise, (...)
Excerpt related to
b2b marketing software:
TEC Principal Analyst PJ Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventio...
Published:
2011-10-13
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Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
b2b marketing software:
... Electronic Communication, B2B Email Marketing, Electronic Marketing,
E-Mail Marketing Techniques, Electronic Mail Marketing, Email Marketing
Software, Business ...
Published:
2010-03-11
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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
b2b marketing software:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Abstract:
Saltare.com offers a sound value proposition for companies who want to manage important events in their supply chains in
real-time. (...)
Excerpt related to
b2b marketing software:
Saltare.com offers a sound value proposition for companies who want to manage important events in their supply chains in real-time.
Published:
2000-06-02
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Abstract:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Excerpt related to
b2b marketing software:
... Lawson has held strategic marketing positions with several B2B software
companies, including Navision, Applix, TM1 Software, and Timeline. ...
Published:
2005-12-02
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Abstract:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Excerpt related to
b2b marketing software:
... Abinanti has held strategic marketing positions with several B2B software
companies, including Navision, Applix, TM1 Software, and Timeline. ...
Published:
2007-02-12
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
b2b marketing software:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2B software market dominated by much larger players. It sells its supply chain management and Internet-based
solutions to mid market companies primarily within (...)
Excerpt related to
b2b marketing software:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2...
Published:
2000-02-01
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Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
b2b marketing software:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
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Abstract:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Excerpt related to
b2b marketing software:
... Marketplace, B2B Business, B2B ECommerce, B2B Marketing,
B2B Advertising, B2B ... our research said that B2B e-business
... a combination of licensed software and third ...
Published:
2010-03-11
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
b2b marketing software:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
Magic Quadrant for B2B Gateway Providers. Download Free IT Analysis Reports Linked To B2B Gateway Providers. Business-to-business
(B2B) gateway solutions have matured to the point where they can support a wide range of projects. However, there are still
functional differences—including product matur (...)
Excerpt related to
b2b marketing software:
Magic Quadrant for B2B Gateway Providers. Download Free IT Analysis Reports Linked To B2B Gateway Providers. Business-to-business
(B2B) gateway sol...
Published:
2010-03-11
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
b2b marketing software:
In business-to-business (B2B) software marketing, you'll get little
debate about the importance of positioning. Yet few B2B software companies do ... ...
Published:
2004-09-18
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Abstract:
Case Study —Holland Bulb Farms: Online Flower Provider Manages Web Store to Support Company Growth With over 25,000
customers, Holland Bulb Farms of Wisconsin (US) needed a more efficient way to sell and market its gardening items on the
Web. The company wanted an integrated system to keep track of (...)
Excerpt related to
b2b marketing software:
Case Study —Holland Bulb Farms: Online Flower Provider Manages Web Store to Support Company Growth With over 25000 customers,
Holland Bulb F...
Published:
2010-03-11
-
Abstract:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Excerpt related to
b2b marketing software:
... Marketplace, B2B Business, B2B ECommerce, B2B Marketing,
B2B Advertising, B2B ... our research said that B2B e-business
... a combination of licensed software and third ...
Published:
2010-03-11
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Abstract:
Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market
turmoil that pummeled other enterprise applications vendors. (...)
Excerpt related to
b2b marketing software:
Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market
turmoil that pummeled ...
Published:
2000-03-08
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Abstract:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linked to the global sales force. SDMO Industries, a global manufacturer of power generators, sells its
broad product line through a variety of sales channels. Comm (...)
Excerpt related to
b2b marketing software:
A global sales force spread over five continents becomes more effective with Cameleon. Find Free IT Guides, Case Studies,
and Other Resources Linke...
Published:
2010-03-11
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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
b2b marketing software:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
b2b marketing software:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products
as providing a superior ROI. Read on to find out if (...)
Excerpt related to
b2b marketing software:
ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because
of its perceived relev...
Published:
2004-06-01