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Résumé:
Special offer save $400. (...)
Extrait du document concernant
b2b marketing:
MarketingSherpa and TEC are pleased to provide TEC readers with a special offer for their B2B Marketing
Summit 2010. Special Offer – Save $400. ...
Date publiée:
2010-03-11
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Résumé:
Special offer save $400. (...)
Extrait du document concernant
b2b marketing:
MarketingSherpa and TEC are pleased to provide TEC readers with a special offer for their B2B Marketing
Summit 2010. Special Offer – Save $400. ...
Date publiée:
2010-03-11
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Résumé:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Extrait du document concernant
b2b marketing:
... Using B2B Gateways, B2B Buyers and Sellers, B2B Connectivity,
Existing B2B, B2B Marketplace, B2B Business, B2B ECommerce,
B2B Marketing, B2B Advertising, B2B ...
Date publiée:
2010-03-11
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Résumé:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Extrait du document concernant
b2b marketing:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results.
Get Information and Other Solutions Associated with B2B ...
Date publiée:
2010-03-11
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Résumé:
Magic Quadrant for B2B Gateway Providers. Download Free IT Analysis Reports Linked To B2B Gateway Providers. Business-to-business
(B2B) gateway solutions have matured to the point where they can support a wide range of projects. However, there are still
functional differences—including product matur (...)
Extrait du document concernant
b2b marketing:
Magic Quadrant for B2B Gateway Providers. Download Free IT Analysis Reports Linked To B2B Gateway Providers. Business-to-business
(B2B) gateway sol...
Date publiée:
2010-03-11
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Résumé:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Extrait du document concernant
b2b marketing:
... and select the an approach that reflects your firm. STRATEGIC B2B MARKETING
TACTICS. These tactics allow you to see how just one ...
Date publiée:
2010-03-11
-
Résumé:
Prepare yourself for B2B E-Business.What have you got to lose? Download our free whitepaper! IT groups aspire to standardize
on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor
expediency over strategy. With so many technology choic (...)
Extrait du document concernant
b2b marketing:
... Using B2B Gateways, B2B Buyers and Sellers, B2B Connectivity,
Existing B2B, B2B Marketplace, B2B Business, B2B ECommerce,
B2B Marketing, B2B Advertising, B2B ...
Date publiée:
2010-03-11
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Résumé:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Extrait du document concernant
b2b marketing:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Date publiée:
2004-11-26
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Résumé:
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money,
and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process
for positioning. (...)
Extrait du document concernant
b2b marketing:
... Lawson has held strategic marketing positions with several B2B software
companies, including Navision, Applix, TM1 Software, and Timeline. ...
Date publiée:
2005-12-02
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Résumé:
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal
positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become
vehicles that transfer product knowledge to marketing and (...)
Extrait du document concernant
b2b marketing:
... At most business to business (B2B) software companies, product marketing
is being asked to do more with less head count. There aren ...
Date publiée:
2007-02-12
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Résumé:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Extrait du document concernant
b2b marketing:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Date publiée:
2006-01-05
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Résumé:
Case Study —Holland Bulb Farms: Online Flower Provider Manages Web Store to Support Company Growth With over 25,000
customers, Holland Bulb Farms of Wisconsin (US) needed a more efficient way to sell and market its gardening items on the
Web. The company wanted an integrated system to keep track of (...)
Extrait du document concernant
b2b marketing:
Case Study —Holland Bulb Farms: Online Flower Provider Manages Web Store to Support Company Growth With over 25000 customers,
Holland Bulb F...
Date publiée:
2010-03-11
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Résumé:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2B software market dominated by much larger players. It sells its supply chain management and Internet-based
solutions to mid market companies primarily within (...)
Extrait du document concernant
b2b marketing:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2...
Date publiée:
2000-02-01
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Résumé:
Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market
turmoil that pummeled other enterprise applications vendors. (...)
Extrait du document concernant
b2b marketing:
Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market
turmoil that pummeled ...
Date publiée:
2000-03-08
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Résumé:
Saltare.com offers a sound value proposition for companies who want to manage important events in their supply chains in
real-time. (...)
Extrait du document concernant
b2b marketing:
Saltare.com offers a sound value proposition for companies who want to manage important events in their supply chains in real-time.
Date publiée:
2000-06-02
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Résumé:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Extrait du document concernant
b2b marketing:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Date publiée:
2010-03-11
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Résumé:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th (...)
Extrait du document concernant
b2b marketing:
For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn'...
Date publiée:
2004-04-10
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Résumé:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle
experience at every point of contact. (...)
Extrait du document concernant
b2b marketing:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buye...
Date publiée:
2006-03-31
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Résumé:
Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever
to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor
execs to see how B2B pricing software allows companies to (...)
Extrait du document concernant
b2b marketing:
Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever
to such inadequate if no...
Date publiée:
2012-01-16
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Résumé:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Extrait du document concernant
b2b marketing:
In business-to-business (B2B) software marketing, you'll get little debate about the
importance of positioning. Yet few B2B software companies do ... ...
Date publiée:
2004-09-18