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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
b2b relationship marketing:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
b2b relationship marketing:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
b2b relationship marketing:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
Peregrine Systems, Inc. a provider of Electronic Market Enablement and Infrastructure Management solutions, has signed a
definitive agreement to acquire Extricity, Inc. Extricity will contribute its B2B relationship management software as Peregrine
creates a digital business offering that provides a ful (...)
Excerpt related to
b2b relationship marketing:
Peregrine Systems, Inc. a provider of Electronic Market Enablement and Infrastructure Management solutions, has signed a definitive
agreement to a...
Published:
2001-04-03
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
b2b relationship marketing:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17
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Abstract:
B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as
part of IBM’s WebSphere BtoBi Partner Agreement Manager. An OEM alliance with IBM is bound to provide Extricity with additional
credence and leverage in the ever-expanding B2B/EAI (...)
Excerpt related to
b2b relationship marketing:
B2B/EAI software vendor Extricity announced that International Business Machines is shipping the Extricity B2B platform as
part of IBM’s WebSphere...
Published:
2001-01-23
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Abstract:
QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives prior to or during Explore 2000,
its annual user conference that took place in Nashville, TN from May 15 to May 17. We express our view regarding its latest
announcements and strategic direction. (...)
Excerpt related to
b2b relationship marketing:
QAD, one of the leading ERP vendors, announced a number of product and alliance initiatives prior to or during Explore 2000,
its annual user confe...
Published:
2000-05-22
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
b2b relationship marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves
dealing with longer-term contracts and complex products with specific requirements that are not needed in the consumer world. (...)
Excerpt related to
b2b relationship marketing:
Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves
dealing with longer-te...
Published:
2004-11-06
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Abstract:
Saltare.com offers a sound value proposition for companies who want to manage important events in their supply chains in
real-time. (...)
Excerpt related to
b2b relationship marketing:
Saltare.com offers a sound value proposition for companies who want to manage important events in their supply chains in real-time.
Published:
2000-06-02
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Excerpt related to
b2b relationship marketing:
... described the opportunities inherent in the business to business (B2B) pricing software
... develop and deliver online versions of Monitor’s marketing frameworks ...
Published:
2012-01-12
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Abstract:
Radnet’s PortalworkX™ provides an elegant solution to a class of problems you knew you had, but thought you’d have to solve
by hacking up other products that do something different. The keyword is collaboration. (...)
Excerpt related to
b2b relationship marketing:
Radnet’s PortalworkX™ provides an elegant solution to a class of problems you knew you had, but thought you’d have to solve
by hacking up other pr...
Published:
2000-09-27
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Abstract:
TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is
a critically important discipline within any enterprise, (...)
Excerpt related to
b2b relationship marketing:
TEC Principal Analyst PJ Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B
enterprises. Conventio...
Published:
2011-10-13
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Abstract:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge
assumptions, and test your positioning. (...)
Excerpt related to
b2b relationship marketing:
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer,
your Competition, a...
Published:
2005-02-21
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Abstract:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target
market is almost exclusively business-to-busine (...)
Excerpt related to
b2b relationship marketing:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is ve...
Published:
2010-03-11
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Abstract:
Exact has established a global infrastructure and a network of offices offering direct support, sales, and services with
the aim of providing customers a consistent level of service. It is also working toward the emergence of a new category of
software that tackles enterprise relationship management, gr (...)
Excerpt related to
b2b relationship marketing:
... Exact Software, a Dutch-based provider of integrated accounting, payroll, customer relationship
management (CRM), enterprise resource planning (ERP), and ...
Published:
2004-03-01
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Abstract:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, service, and customer satisfaction, will help you realize the benefits of a CRM system. (...)
Excerpt related to
b2b relationship marketing:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, servic...
Published:
2005-02-16
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Abstract:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, service, and customer satisfaction, will help you realize the benefits of a CRM system. (...)
Excerpt related to
b2b relationship marketing:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, servic...
Published:
2005-02-16
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Abstract:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy,
rather than the receiving end. (...)
Excerpt related to
b2b relationship marketing:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this...
Published:
2007-07-04
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
b2b relationship marketing:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29