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Abstract: What is
vertical marketing?
Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from
vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a
vertical is not what the vendor thinks; it is what the prospects think.
PubDate: 12/9/2004
Abstract: Mortice Kern Systems (MKS), long known for their expertise in porting UNIX environments (for instance, a Korn Shell or a CGI script) to native Windows NT and Windows 2000, has expanded into the world of e-business. They have created a new wholly owned subsidiary called Vertical Sky, which is marketing a product called the Vertical Sky Evolution Management Solution™. The vendor believes that it will 'provide integrated management of code and content in an e-business'.
Abstract: This time the merger and acquisition of Connect-Care by Firstwave appears to be a search for vertical market access. Connect-Care provides a direct reach to 87 software vendors that may represent both vertical expertise and a network of resellers. The stakes are high. Will the Firstwave technical lead and the Connect-Care vertical expertise bring a best-of- breed CRM application that the market needs?
Abstract: Yahoo tossed Inktomi’s shoes but left the door open for a 'just friends' arrangement behind closed corporate doors. Meanwhile, Inktomi delivers behind the biggest closed door of them all, and doesn’t want a tip.
Abstract: The rejuvenated management team has done a praiseworthy job of bringing the company back to health while concurrently unveiling a new System21 product that can compete with the other products in the market. Deep vertical functionality, process integration, and the communication of a detailed product strategy blueprint to the market should help users manage total cost of ownership (TCO) during this era of conservative IT budgets.
Abstract: Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.
Abstract: Food giants and technology providers work together to improve the efficiency of food processing, and storage and distribution operations, so that food products can be harvested, stored, and moved to the dinner table quickly and at less cost. This vertical brief focuses on specific issues within today's food distribution industry, explaining how IT solutions can help food distributors improve efficiency and reduce overall costs that drive up profits in an extremely competitive, low margin business.
Abstract: Whether you’re working toward your first or your next payment card industry (PCI) data security standard (DSS) audit, you know compliance is measured on a sliding scale. But full compliance can’t be achieved with just one policy or technology. Using data masking, a technology that alters sensitive information while preserving realism, production data can be eliminated from testing and development environments. Learn more.
Abstract: Vertical market maker Chemdex is reinventing itself as a B2B incubator. The purpose? More vertical marketplaces.
Abstract: Contrary to most of its competitors that had opportunistically pursued their customers randomly, and whose latest vertical initiatives stem from the sudden epiphany that a certain percentage of their customers come from certain industry, Lilly’s recent vertical initiatives are indeed a further sharpening of already focused solution for 'to order' manufacturers.
Abstract: Lawson is sticking to its focus on selected vertical markets, but going forward the tenets of that focus will likely be more finely tuned. Namely, the vendor has lately accelerated development, in part through a number of appetizing acquisitions, of its traditional vertical functionality to ensure continued success in its target industries.
Abstract: On October 12, Lawson Software announced the formation of a new vertical market initiative for the telecommunications industry, its sixth and newest vertical market. On October 9, Lawson Software announced 'the best quarter of contracting activity in the company's 25-year history'.
Abstract: Lawson, contrary to many other players, seems to be compensating its narrow foothold with a strong vertical dimension. Lawson will continue to concentrate its internal sales efforts on its traditional vertical markets and to additionally rely on partners to address and develop for particular industry needs. Look for Lawson's opportunistic expansion into another service industry market and for its abstaining from manufacturing in the foreseeable future.
Abstract: Geac is now a financially conservative, stable but acquisitive organization that has remained profitable despite the general IT industry downturn. Geac’s future focus on delivering new functionality to its heartland of existing customers and industry verticals, while building out its technology to make its existing products more future-proof, seems prudent. Geac is also targeting new customers through Extensity, Comshare and other front-end applications.
Abstract: By continuing to achieve stable financial performance and leverage customer requirements to deliver new product enhancements, as well as undertake palatable acquisitions such as Comshare, Geac might well overcome a lingering general feeling that it missed its opportunity to be a top-notch applications vendor. Still, losing five CEOs within five years may sound disconcerting to some, although Geac might contest that.
Abstract: Lyme Computer, a woman-owned 18 person consultancy specializing in setting strategic IT agendas and implementation services for Federal Agenices, partners with publicly traded intrusion detection vendor in a gold security partner alliance.
Abstract: Today, companies are looking to improve work processes, comply with legislation, and increase productivity—and they’re implementing electronic document management systems (EDMS) to help them effectively manage their information. By deploying EDMS—which are capable of capturing, storing, and retrieving records, files, and folders—these companies are achieving unprecedented levels of control, efficiency, and automation.
Abstract: US companies spend approximately $300 billion (USD) annually on asset maintenance and operations, with 80 percent going to fixing asset failures. This situation can now be drastically improved with the advent of enterprise asset management (EAM) solutions that incorporate closed-loop diagnostics. This best-of-breed maintenance functionality extends the boundaries of traditional software by providing specialized failure analysis features that are fully integrated with core business processes. This paper examines how EAM solutions can support closed-loop diagnostics to provide a number of significant benefits.
Abstract: Most financial offices run at least three separate industry-specific software packages—often from different vendors. The problem with having all of these different solutions is that most of them require their own databases and do not integrate very well with each other. Document management systems (DMSs) are becoming popular with financial advisors, as they help organize the office and provide risk management. Learn more.