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Abstract: Many marketers are continuing to improve subscriber engagement levels in their e-
mail campaigns. But sending more e-
mail doesn’t necessarily drive more revenue in the long run. Sending more relevant e-
mail does. Learn about nine key strategies for e-
mail marketing success, including best practices for reactivation techniques, automatic message-based e-
mail, and the all-important preference center for your subscribers.
PubDate: 7/2/2008 8:10:00 PM
Abstract: Managing huge volumes of customer e-mail can be a daunting challenge. Indeed, for organizations that deal with a high volume of e-mail, shaving seconds off average e-mail response time can save hundreds of thousands of dollars. The key to managing this influx is to reduce average total e-mail response time. Learn about the three components of total e-mail response time, and find out how you can improve in each of these areas.
Abstract: The first e-mail programs were created in the late 60s/early 70s—simpler times, when everyone on the network was trustworthy. Even knowing what we know today about spammers, we still tend to take e-mail for granted, and trust it far more than it deserves. Learn about the components of the e-mail system, understand how e-mail moves on the Internet, and find out how to interpret e-mail message headers.
Abstract: Unplanned e-mail outages or even routine maintenance can cause huge disruption, not only to your business, but also to your customers and partners. What issues do organizations face regarding e-mail outages? Learn about the different e-mail continuity solutions available and how a hosted e-mail continuity service can provide a cost-effective, high-availability e-mail solution with minimal deployment efforts required.
Abstract: In the beginning, e-mail marketing was easy. But as e-mail lists have grown, so have Internet service provider (ISP) restrictions. Today, delivering your e-mail newsletter can be a real challenge, especially with a list of over 10,000 recipients. Instead of adopting one of several seductive but outdated solutions, a better alternative may be to use an e-mail service provider.
Abstract: This Gartner Magic Quadrant industry report covers the market for secure e-mail gateways, including anti-spam, anti-virus, outbound content filtering, e-mail encryption, and intrusion prevention. In this report, Gartner analysts note that 'the e-mail security market is very mature; targeted phishing detection, outbound e-mail inspection, encryption, and delivery form factor are the major differentiators.' Find out more.
Abstract: Most strategies for dealing with e-mail deluge involve getting more power out of the e-mail solution: greater storage or better spam filters. But what if you’ve got the problem all wrong? The purpose of technology, including e-mail, is to enhance employee productivity. Find out how online collaboration tools can help you reduce the e-mail deluge, streamline information management, and increase overall productivity.
Abstract: Effective IP management requires proper allocation of address space for adequate address capacity as needed, as well as accurate configuration of DHCP and DNS servers. Along with flawless configuration and management of each of these foundational elements of Internet protocol (IP) address management, address managers must also integrate these management functions into the broader IT network management environment.
Abstract: For businesses of all sizes, especially those lacking the IT resources and budget for an in-house e-mail archiving solution, a software-as-a-service (SaaS) solution may offer a feasible and effective alternative. SaaS e-mail archiving can be implemented in days rather than months, eliminate upfront hardware and software costs, and get transparent, continuous upgrades. Discover the other benefits of SaaS e-mail solutions.
Abstract: Need to manage your e-mail, but aren't sure which product best fits your needs? Gartner Inc.'s Magic Quadrant ranks e-mail-archiving vendors according to their ability to execute and the completeness of their vision. Learn more about the Magic Quadrant and how you can use it to find the right e-mail-archiving solution for your business by assessing the market as well as vendor strengths and cautions.
Abstract: How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many companies apply an entirely different standard? Don’t waste your time and your customers’—use information about their online activities to get a better customer view and increase revenues.
Abstract: E-mail is a powerful business tool that most enterprises can’t live without. Unfortunately, along with its capability of accelerating commerce, productivity, and social interactions, there are some drawbacks—such as spam! Companies that rely on e-mail to do business simply can’t afford the negative affects of spam. However, new technology is emerging that helps stop spam and allows users to get on with business.
Abstract: Unmanaged employee use of e-mail and the Web can subject your organization to costly risks including litigation, regulatory investigations, and public embarrassment. Responsible organizations should deploy clearly written acceptable usage policies (AUPs) for e-mail and Web usage, supported by employee training and enforced by technology solutions. Find out how to develop and enforce e-mail and Web AUPs in your workplace.
Abstract: Litigators and regulators are aware of the importance of e-mail, often making it the first target and most significant of discovery efforts. Typically, discovery costs make up at least 50 percent of litigation costs, and most discovery efforts and costs relate to e-mail and e-discovery. Learn why many current e-mail archiving policies don’t work, and what you should be doing to improve your company’s records management.
Abstract: Botnets, networks of hacked computers (bots) that are controlled from a central computer, are rapidly increasing in size and complexity to render legacy e-mail security solutions obsolete. Current reactive methods for e-mail security are insufficient, and more proactive strategies are needed. Defend your network with a new anti-botnet solution that helps prevent unwanted e-mail traffic. Find out more.
Abstract: Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.
Abstract: Most spam, viruses, phishing, and e-mail denial-of-service attacks can be traced back to a single common cause: lack of e-mail protocol authentication. This lack of authentication means that a receiving mail server cannot reliably verify that a particular message is in fact from the sender it claims to be from, making it harder to distinguish friend from foe. Find out more about new standards that can help.
Abstract: E-mail is more important to companies than ever, since sensitive information is e-mailed both inside and outside the organization. However, growth in overall e-mail volume, driven by more sophisticated spamming attacks, as well the need to ensure content is suitable for purpose, means that we now must reconsider how we view e-mail management within the organization.
Abstract: E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer.