Salesforce.com announced Salesforce1 for Financial Services, with the idea to better help retail banks, wealth management companies, and insurance providers attract, connect with, and retain customers. The cloud platform leader expects significant demand for customer relationship management (CRM) solutions from private enterprises and governmental organizations.
referral engine for retail banking to automate the process of identifying and nurturing prospective clients across every interaction with customer service reps, lenders, bank officers, and sales and marketing teams. Leads across any channel including social, mobile and Web will be captured automatically and tracked to give retail banks a single view of all prospective customers in order to build 1:1 experiences. In addition, leveraging the aforementioned Salesforce1 Platform, independent software