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Software Functionality Revealed in Detail
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 banner ad advertising


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

banner ad advertising  from experience rather than banner ads. Both are right, in that they identify real symptoms. But as the docs on ER will tell you, the jump from symptoms to diagnosis is never clear-cut, and you never pick the time of death ahead of time. We believe that the Internet advertising industry will save itself by reinventing itself, a process which has already started. For example, in a study done for CBS SportsLine by AdKnowledge, as reported in The Industry Standard, clickthroughs turned out not to be as

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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Engage AudienceNet Brings Users the Ads They Want To See


Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

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How to Serve an Ad


Presents an overview of the basic technology used in all ad-serving solutions.

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Adsmart Blazes Vertical B2B Trail


Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

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Enabling Organizations to Understand Complex Relationships


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Acceleration


Acceleration is a marketing and advertising firm specializing in digital marketing. The company also conducts research and provides technical support and services.

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Business-class Versus Home-user Backups


A number of bargain-basement data backup services are entering the market with a barrage of advertising. Some people may make business decisions based on price alone, but when it comes to vital needs like secure data, cheaper is not better. Would you buy the cheapest parachute? Then why settle for the cheapest data backup solution? Learn more about data backup technologies and why you should avoid cheap alternatives.

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Business Intelligence for SMBs: MBS Excel Applications and Competitive Analysis


Companies relying on an Excel or Excel-like system need to know that, while Excel might suffice for ad hoc analysis and data storage for individuals or small groups, the technological flaw of data and referential integrity prevents it from a corporate-wide, collaborative effort like planning and budgeting, not to mention product development and sourcing.

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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The Top Five Challenges with SQL Server Reporting and BI


Users of SQL Server value its power, speed, and affordability. But research shows that these users often face significant challenges in producing the business intelligence (BI)—reports, analysis, and dashboards—that they need to gain insight into their businesses. Learn how to evaluate three BI alternatives for Microsoft SQL users, and discover a new reporting and BI paradigm for SQL Server.

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