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Software Functionality Revealed in Detail
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 banner ad advertising


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

banner ad advertising  from experience rather than banner ads. Both are right, in that they identify real symptoms. But as the docs on ER will tell you, the jump from symptoms to diagnosis is never clear-cut, and you never pick the time of death ahead of time. We believe that the Internet advertising industry will save itself by reinventing itself, a process which has already started. For example, in a study done for CBS SportsLine by AdKnowledge, as reported in The Industry Standard, clickthroughs turned out not to be as

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty


Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

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How to Serve an Ad


Presents an overview of the basic technology used in all ad-serving solutions.

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Adsmart Blazes Vertical B2B Trail


Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

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Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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New Challenges in Managing Advertising Revenue


As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

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Sopris Systems


Sopris Systems is a global premier gold-certified Microsoft Dynamics solution provider specializing in enterprise resource planning (ERP) and customer relationship management (CRM) software for the professional services industry. We focus on project-based professional services organizations such as architecture, engineering, construction (AEC); management and IT consulting; advertising and marketing; and field services industries.

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It’s About Process (or The Ability to Be Responsive)


Because business processes are often communicated in an ad hoc and unregulated manner, it can be difficult to standardize processes across organizations, particularly larger ones. TEC analyst PJ Jakovljevic takes you on a guided tour through workflow automation—or business process management (BPM)—and shows how these solutions can help ensure standardized adoption of processes, with highlights on several key BPM vendors.

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Can High Flying NetGravity Maintain Its Position?


NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.

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This Time It's Microsoft and HP


Things continue to be busy for both Microsoft and HP as they try and make headway in the ever-competitive IT industry.? Not abandoning it's pursuit of the lucrative online advertising market, Microsoft has made a deal with HP to make Internet Explorer the default browser on HP PCs. Last month HP scooped up EDS to gain a larger portion of the enterprise consulting market. And to

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The Current State of Online Advertising: A Growing Market Trend


This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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