Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.
banner ad creation
own all of the banner impressions on a page, or pay by the number of times an ad is served, or pay a fixed price for a number of impressions. It can get more complicated, but we've covered most of the cases. Traffic numbers are important tools in the salesperson's arsenal. Before buying an ad, advertisers want to know how many people will be eligible to see the ad. If the advertiser is interested in buying a banner on the home page, the obvious question is how many people see the home page. If the