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How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

banner ad serving  wanted to put a banner ad on a page we would use an HTML image tag that looked something like this: This tag identifies itself as an image tag with the IMG keyword, and points to the file that is to be displayed using the SRC keyword; here the file is called ad.gif and it is found in the images/ subdirectory of the site. If the page is to rotate ads, then the image tag must be replaced by something that will generate a reference to an ad at the time that the page is loaded to the surfer's browser. The Read More
Field Service Management (FSM)
Field service management (FSM) software is a set of functionalities for organizations or departments within organizations that have as main focus the intallation, maintanance, reparing, and meter r...
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Documents related to » banner ad serving


Counting Website Traffic
Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.

banner ad serving  Website Traffic Problem: Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both. In Depth: In the Golden Age of the Internet (three or four years ago) the success of a website was measured by hits. A hit is an event that retrieves an item from the website. When you pointed your browser to this page, for example, there were four or five hits registered at our server. One was for the main HTML page code, Read More
I Know What You Did Last Week - But I'll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

banner ad serving  Know What You Did Last Week - But I'll Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket's affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, Read More
Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

banner ad serving  we expect to see banner positions becoming mini-entertainment centers, serving up sound, full-scale animation, and video. NetGravity expects that its customers will soon be able to offer their advertisers transaction-enabled banners, which will make it possible for users to complete transactions through the banner. Nothing that happens here should be a key differentiator between different products. Whatever capability one company announces another company should - and must - be able to announce soon Read More
DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing

banner ad serving  Takes Bath, Throws in Towel Event Summary In an attempt to stem the flood of criticism that has been leveled at his company since its acquisition of Abacus Direct, CEO Kevin O'Connor announced that DoubleClick (NASDAQ:DCLK) had made a mistake by planning to merge names with anonymous user activity in the absence of government and industry privacy standards. The statement came after partners AltaVista and Kozmo.com announced that they were shocked, yes shocked, at the possible violations of Read More
TDCI Inc
TDCI is an enterprise solutions provider serving mid-market and large manufacturing organizations. The company delivers software for product customization

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Can Your Small Business Afford ERP?: Can You Afford to Operate without It?
Methods such as ad-hoc reporting and decision-making by gut feeling may be effective in the early phases of a business, but once past that crucial startup phase

banner ad serving  erp solution,erp solution provider,erp solution providers,best erp solution,what is an erp solution,erp software solution,microsoft erp solution,what is erp solution,erp solution software,open source erp solution,solution erp,erp solution companies,web based erp solution,erp definition and solution,compiere erp crm business solution Read More
Case Study: Hydro-Scape Products, Inc.
Like many distribution companies, Hydro-Scape needed to streamline and automate its business processes to increase speed and accuracy when serving customers, as

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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

banner ad serving  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Read More
Accountants Deserve Better?
Accounting and BusinessAccounting departments have long suffered from being considered as serving a lower-priority function and playing a subsidiary role to

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SAP BusinessObjects Edge Business Intelligence
SAP BusinessObjects Edge Business Intelligence (BI) enables small and medium-sized companies to take advantage of the same business and operational benefits

banner ad serving  BusinessObjects Edge Business Intelligence SAP BusinessObjects Edge Business Intelligence (BI) enables small and medium-sized companies to take advantage of the same business and operational benefits of BI that large enterprises experience—without the cost or technical resource requirements of enterprise-class BI technology. These benefits include   familiar keyword searches to find information hidden in data sources; navigation and exploration directly on data; flexible ad hoc reporting and Read More
Are PLM and Global Sourcing Related? Duh, And How! (Part I)
A number of TEC blog posts have discussed benefits but also the inevitable caveats of white papers (including all too common vendors' self-serving marketing

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Case Study: Deutsche Bank Gets Closer to Customers with CRM Web Portal
With more than 5,000 global employees serving as touch points for sales and customer service, Deutsche Bank could no longer afford to rely on its outdated

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Business Intelligence for SMBs: MBS Excel Applications and Competitive Analysis
Companies relying on an Excel or Excel-like system need to know that, while Excel might suffice for ad hoc analysis and data storage for individuals or small

banner ad serving  Intelligence for SMBs: MBS Excel Applications and Competitive Analysis Additional MBS Applications In May, Microsoft announced the availability of a private beta release of a new server-based business performance management (BPM) scorecard application. Code-named Maestro , the new application will reportedly take advantage of the power of the Microsoft Office System to help organizations perform deeper analyses by allowing them to build, manage, and use scorecards and key performance indicators Read More
Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

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