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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

banner ads pay per click  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was sol

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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DoubleClick Takes Bath, Throws in Towel


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Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing


Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

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Counting Website Traffic


Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.

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Case Study: EaglePicher


EaglePicher’s Wolverine Gasket Division was overwhelmed when sales grew 10 to 13 percent per year from 2002 to 2004. Its manual systems for raw material orders, inventories, shipping, and scheduling couldn’t keep up with the demand, and lead times grew to 10 weeks. Learn how a new enterprise resource planning (ERP) system helped EaglePicher achieve accurate inventory, cut lead times, and double its aftermarket business.

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Method to the (Expansion) Madness: Some Common Threads


Click Commerce has been impressively active in its expansion efforts, and now offers quite a few solutions outside its traditional realm. While each of its solutions has a unique focus, the vendor's target market often requires solutions from several categories.

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Future-proof Your Test Assets: Protecting Against Obsolescence


When vendors sunset test automation scripting tools without providing a forward compatible path for replacement, companies are forced to pay for change with no benefit. Most enterprise business processes span both old and new applications, and cannot be effectively tested without changing tools. Companies need to create a future-proof strategy for assuring that these costs never have to be repeated.

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Unwanted PopUp Ads: Intrusive Internet Advertisements


Unwanted pop-up ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides information about different type of pop-up ads, losses they cause, how they work, and suggests key features that a good pop-up ad filter software should have.

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Customer Analytics Pay Off


To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies.

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The New Monetization of E-commerce 3.0


Traditional online subscription models, in which customers pay a fixed amount on a fixed time schedule in return for content or services, are evolving in response to changing customer demand. Plimus’ vision is for new subscription models that blend fixed fees and schedules with ad hoc, pay-as-you-go charges that change the dynamic of the relationship between the customer and seller. Find out more.

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