Home
 > search for

Featured Documents related to »  banner ads


Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

banner ads  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was sol Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
Start evaluating software now
Country:

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » banner ads


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

banner ads  can be made that banner ads will disappear, but we doubt it. They have a certain success rate both in branding and attracting clicks, and by their presence provide useful information to feed the more directed kinds of advertising like AudienceNet. Things will change, to be sure, but the continuing growth in revenues from selling advertising will remain the same. Read More...
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

banner ads  They might also accept banner ads that run just within the section. This is because people who visit White House History might be seen as being of interest to certain kinds of advertisers - antique dealers or travel agencies for example - while visitors to Gateway To Government might be seen as more likely to patronize advertisers for foreign policy journals. There might be other considerations as well. A surfer who visits White House History at 3 A.M. might be a citizen of a foreign country, and the Read More...
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

banner ads  wanted to put a banner ad on a page we would use an HTML image tag that looked something like this: This tag identifies itself as an image tag with the IMG keyword, and points to the file that is to be displayed using the SRC keyword; here the file is called ad.gif and it is found in the images/ subdirectory of the site. If the page is to rotate ads, then the image tag must be replaced by something that will generate a reference to an ad at the time that the page is loaded to the surfer's browser. The Read More...
Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

banner ads  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Read More...
IBM Presents Social Business Tools Future Releases at IBM Connect 2013
The IBM Connect 2013 Opening General Session peeked into what the future will bring for IBM's clients and partners. The company will launch a new suite for

banner ads  Presents Social Business Tools Future Releases at IBM Connect 2013 The  IBM Connect 2013 Opening General Session  peeked into what the future will bring for IBM's clients and partners. The company will launch a new suite for human resources (HR), and new versions of the IBM Connections social business platform and the Customer Experience Suite. A series of applications meant to create collaborative work environments (i.e., community builder, video conferencing, activity streams, document sharing, Read More...
So What: The Big Test of Your Positioning Strategy
Failing to ask

banner ads  What: The Big Test of Your Positioning Strategy Overview A good positioning statement needs to be important, believable, and unique or your target audience will ignore your marketing efforts. You can sum it up in two words: So what?! If this question pushes you to answer with a more compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don't Go Out There without It Have you ever been in one of those corporate restrooms where there's a full-length mirror near t Read More...
Taking It to the Streets: A Guide to Wide Area Wireless for the Non-technical Business Professional
It s hard to go anywhere these days and not see ads for mobile wireless carriers. But the technology is so confusing and the choices so overwhelming, it can be

banner ads  It to the Streets: A Guide to Wide Area Wireless for the Non-technical Business Professional It s hard to go anywhere these days and not see ads for mobile wireless carriers. But the technology is so confusing and the choices so overwhelming, it can be impossible to know which solution to choose. Before making the wrong choice, it’s best to have a basic understanding of mobile wireless communication—how it is currently being used in the industry, and how it can benefit your organization in the Read More...
Remember The Story About The Secret Cookie Recipe? Looks Like It’s Been Patented
A patent has been issued on a technique for sharing cookie information between different domains. Why?

banner ads  The Story About The Secret Cookie Recipe? Looks Like It’s Been Patented Event Summary U.S. Patent Number 6,073,241 has been issued to CNET for Apparatus and method for tracking world wide browser requests across distinct domains using persistent client-side state. The patent application was filed in August 1996, which suggests that inventors Jonathan Rosenberg, Munish Gandhi and Andrew Werth were among the earliest to think about this problem. The problem they address is that of allowing a Read More...
TEC Newsletter, What Makes it Worthy?
Do you still read tech/business industry e-mail newsletters? In the early days of the Web, I remember going to a conference talking about the importance of

banner ads   Read More...
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

banner ads  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up Read More...
Bond Talent Software
Developed specifically for the human capital management (HCM) industry, Bond software combines a complete order/assignment, placement, and resume retrieval

banner ads   Read More...
Getting Strangers to Take Your Candy
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.

banner ads  Strangers to Take Your Candy Getting Strangers to Take Your Candy D. Geller - May 5, 2000 Event Summary Angara is a two-year-old company that began life with a fast memory resident database product, and has applied it to develop an application for e-commerce marketers. Where other CRM vendors are putting their efforts on collecting information about how customers behave on a site, Angara is focused on helping B2C sites make targeted presentations to first-time visitors. Angara pays other websites Read More...
PeopleSoft Annuncio-es Continuation Of Its Shopping Spree
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially earning thereby the ability to

banner ads  through email, web links, banner ads and direct mail. Personalized landing pages and surveys on web sites, as well as targeted follow up offers, can supposedly be used to drive customer loyalty and maximize each customer interaction. These web site marketing features should enable companies to personalize products, services and content presented on their websites. Fitting seamlessly into existing web sites, web site marketing might allow companies to tailor the content and offers presented to each Read More...
Building a Business Case for Enterprise Spyware Protection
It is sometimes difficult to quantify the scope of spyware problems within corporate environments. The least noticeable effect of spyware is to slow network and

banner ads  a Business Case for Enterprise Spyware Protection Building a Business Case for Enterprise Spyware Protection If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Spyware is a pervasive and significant security risk. Many antivirus security solutions simply don't offer the level of spyware protection today's enterprises require to defeat the widespread threat posed by evolving spyware exploits. Source : Webroot Software Resources Read More...

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others