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Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

banner advertising network  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up Read More
Outsourcing, IT Infrastructure
The IT Infrastructure Outsourcing knowledge base focuses on the selection of companies who provide outsource services in the areas of information technology (IT) infrastructure. The typical type...
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Documents related to » banner advertising network


Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

banner advertising network  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More
Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

banner advertising network  program for search and/or banner advertisers, notice a dramatic increase in clickthrough rates. It is akin to asking for only certain type of traffic to come to your site based on a geographic parameter. If you would like to only have users come to your site from the west coast or even a specific city, this is entirely possible. Geo targeting is the first step to directing specific types of users to your site in the future it may be able to be directed by many other types of profiles as the technology Read More
Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

banner advertising network  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was Read More
Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

banner advertising network  we expect to see banner positions becoming mini-entertainment centers, serving up sound, full-scale animation, and video. NetGravity expects that its customers will soon be able to offer their advertisers transaction-enabled banners, which will make it possible for users to complete transactions through the banner. Nothing that happens here should be a key differentiator between different products. Whatever capability one company announces another company should - and must - be able to announce soon Read More
Customer Relationship Management and the Next Generation Network
Next generation networks may eventually allow us to interact with the world in a way compatible with how we live. This would have the greatest impact on our

banner advertising network  network convergence,next generation network,CRM,customer relationship management,network divergence,IMS,IP multimedia subsystem,SIP,Session Initiation Protocol,mobile CRM,wireless communications Read More
Market Landscape Report: Enterprise Software for Advertising and Marketing Services
Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there

banner advertising network  Landscape Report: Enterprise Software for Advertising and Marketing Services Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit Read More
Achieving Business Value with Network and Application Visibility
This white paper analyzes the return on investment (ROI) that customers can expect from their enterprise network solution, based on interviews with customers

banner advertising network  network infrastructure,windows network infrastructure,server network infrastructure,windows 2008 network infrastructure,windows server 2008 network infrastructure,the network infrastructure,server 2003 network infrastructure,windows 2003 network infrastructure,windows server 2003 network infrastructure,return on investment analysis,network infrastructure configuration,wireless network infrastructure,implementing network infrastructure,windows server 2008 network infrastructure configuration,planning a network infrastructure Read More
Securing Visitor Access through Network Access Control Technology
The network infrastructure in today’s enterprises faces incredible challenges as both business processes and workforce requirements evolve. Furthermore, large

banner advertising network   Read More
Business Network Transformation: Rethinking Relationships in a Global Economy
Business networks have come to the fore in the past decade, as the power of customers and consumers has increased relative to the manufacturers and retailers

banner advertising network  bnt,business networks,business networking,network transformation,business network transformation strategies,network transformation plan,business network transformation,strategic management,business collaboration Read More
One Network Enterprises


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Application and Network Performance Monitoring in a Virtualized Environment
As you implement a virtualized environment, knowing how to monitor and maintain them becomes yet another challenge. Monitoring network and application traffic

banner advertising network   Read More
Unleashing the SAN In Your IP Network
Computer storage holds the lifeblood of today's economy. From movies, music, books, and classroom materials, to corporate, personal, and financial data of all

banner advertising network  IP SAN,storage networks,iSCSI,NAS,DAS Read More
Top 7 Considerations for Your Wireless Network
It’s a wireless world outside, with cell phones, BlackBerries, netbooks, and more relying on various wireless data networks to connect and communicate. Adding

banner advertising network  wireless connection,modem router,wireless link,wireless modem,wireless security,wifi free,wireless system,3g modem,gigabit ethernet,home wireless,wireless pc,wireless network adaptor,router wifi,wireless printer,wifi router Read More
3 Questions to Ensure You’re Collaborating Effectively Across Your Supply Chain
As competition increases and more organizations turn to outsourcing, networked business environments are becoming the norm. Many businesses are strategically

banner advertising network  supply network collaboration,supply chain network,manufacturing operations network,supply chain network optimization,supply chain network analysis,supply chain network design,healthcare supply chain network,supply chain network design ppt,supply chain network optimization software,network supply chain,supply chain network design software,supply chain network modeling,supply chain network diagram,network optimization supply chain,supply chain distribution network Read More

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