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Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

banner advertising network  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up Read More

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The IT Infrastructure Outsourcing knowledge base focuses on the selection of companies who provide outsource services in the areas of information technology (IT) infrastructure. The typical type...
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Documents related to » banner advertising network


Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

banner advertising network  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More
Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

banner advertising network  we expect to see banner positions becoming mini-entertainment centers, serving up sound, full-scale animation, and video. NetGravity expects that its customers will soon be able to offer their advertisers transaction-enabled banners, which will make it possible for users to complete transactions through the banner. Nothing that happens here should be a key differentiator between different products. Whatever capability one company announces another company should - and must - be able to announce soon Read More
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

banner advertising network  to pay only for banner ads, at least when they first begin advertising on the Internet, in the long run most will want to see more tangible results than impression and clickthrough counts. (Of course a clickthrough does bring a surfer to the advertiser's site, but the advertiser would like to be able to maintain a relationship with this surfer through a later sales call.) They will learn from some of the larger business-to-business sites that such payback is possible, and will demand it from smaller Read More
Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

banner advertising network  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was Read More
John Deere Dealer Network Engages Employees with Ultimate Software’s UltiPro
RDO Equipment distributes, sells, services, and rents construction and agricultural equipment. The company operates the largest network of John Deere retail

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Reduce the Risk of Network and Application Performance Issues
More than ever before, the IT network is a strategic asset to a business, and any downtime or degradation in network or application performance can directly

banner advertising network  network performance management, network security, network performance monitoring, Fluke, IT network, application performance, network issues, network management Read More
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

banner advertising network  can be made that banner ads will disappear, but we doubt it. They have a certain success rate both in branding and attracting clicks, and by their presence provide useful information to feed the more directed kinds of advertising like AudienceNet. Things will change, to be sure, but the continuing growth in revenues from selling advertising will remain the same. Read More
Institute for Applied Network Security (IANS)
The Institute for Applied Network Security (IANS) conducts and publishes research and analysis. IANS also holds forums and peer-based roundtable discussions.

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Demystifying Network Access Control
Imagine this scenario: an infected laptop within your company has accessed the network and is spreading malicious code to thousands of other devices. This

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Network Instruments
Network Instruments provides in-depth network intelligence and continuous network availability through innovative analysis solutions. Enterprise network

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Choosing a Network Access Control (NAC) Solution that Is Right for Your Network
Over the last two years, there has been a significant amount of IT industry attention focused on controlling users and devices access¬ing the corporate network.

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Retrospective Network Analysis
While network complexity and bandwidth demands continue to increase, applications such as voice over Internet protocol (VoIP) increase performance requirements.

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Spinnaker Network Solutions


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