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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 banner advertising networks


Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

banner advertising networks  to pay only for banner ads, at least when they first begin advertising on the Internet, in the long run most will want to see more tangible results than impression and clickthrough counts. (Of course a clickthrough does bring a surfer to the advertiser's site, but the advertiser would like to be able to maintain a relationship with this surfer through a later sales call.) They will learn from some of the larger business-to-business sites that such payback is possible, and will demand it from smaller

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » banner advertising networks

Server Platform Revitalization in the Enterprise Applications Space


The whole idea of enterprise application modernization is to renew existing software so that it can satisfy the need for integration and graphical presentation without losing any functionality. IBM is looking towards independent software vendors to help it in this endeavor.

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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BI State of the Market Report


IT departments rarely know as much about a business as the business people themselves. But business people rarely take action on numbers alone: they share the information with others, soliciting their feedback and performing external research before taking action. Business users still depend on IT to deliver answers related to the information that they receive. Business intelligence (BI) 2.0—also known as collaborative BI—uses the collective intelligence of the user community to enrich existing information. Learn how business intelligence (BI) 2.0 is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.

When the community helps itself, information is turned into actionable information more quickly than when using purely “traditional” methods of community support, such as meetings, phone calls, and e-mail. And when actions are taken more quickly, the entire organization becomes more nimble and ultimately more competitive. This overview discusses how BI 2.0 can provide real benefits within your organization and what product features to look for in a BI solution in order to realize those benefits.

We hope you’ll find this guide a useful tool in determining which BI solution is best suited to your company’s business model and particular needs.


Table of Contents


Executive Overview
Using BI 2.0 to Increase your Competitive Advantage

Case Study
LogiXML Helps to Power its Real-Estate Reporting and Analysis

Thought Leadership
How Smart Marketers Succeed Online

Market Insight
Mashups and Pervasive BI

Report Sponsors
LogiXML

IBM

About TEC



Download the full copy of the TEC 2009 BI Buyer’s Guide for businesses.



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Using BI 2.0 to Increase Your Competitive Advantage


Business users know their data better than IT does. They know the meaning of the data, its history, and its relationship with other data. Yet traditional BI solutions have business users referring to IT for assistance with their data. Also, they are forced to work in silos. Sure, they can create their own reports and maybe even share them with other business users, but when it comes to sharing their own knowledge about the data, they have to rely on e-mail, telephone, and face-to-face meetings. By enabling the sharing of data-related knowledge through the BI system itself, business users become more self-sufficient and actions can be taken more quickly.

The raison d’être of BI is to provide business users with information that enables them to take action. Even if business users are self-sufficient when it comes to creating and sharing data, data on its own is rarely sufficient to take action. Identifying an opportunity in the market through numbers alone is not sufficient to justify investment in a new product or geography. Identifying a bottleneck in a business process is not sufficient to justify changes in the business process. Information about a business issue or opportunity is merely a part of the overall “solution domain.” Action is usually only taken after considering a number of factors in addition to the data, such as human knowledge and experience, the economic environment, and the competitive environment.

In this section, we lay out the capabilities to look for in a BI solution—and specific functional requirements needed to support these capabilities—that contribute to the goal of “harnessing collective intelligence.” In general, the more recent entrants into the BI market are paying the most attention to BI 2.0. Some vendors, such as Good Data, have it as a central component of their solution offerings.

The following are key capabilities of BI 2.0:

  • Collaboration
    Business users are able to share information within the user community and create discussion threads relating to the information.


  • Identification of useful information
    Business users can flag information that is likely to be of use to others within the community.


  • Enriching of Information
    Business users can enrich the information through their knowledge and experience in addition to other external information sources in order to explain trends and generally assist other consumers of that information.


The community of “business users” needn’t be restricted to internal users. User collaboration is already mature within the Web space, under the guise of Web 2.0. With Web 2.0, collective intelligence is harnessed through comments on blog posts; contributions to wikis such as Wikipedia; and tagging of content, such as photos on Flickr. BI 2.0 takes these methods and applies them in the BI space by making data the focus of user collaboration.

The following sections take the capabilities above and list the functional requirements that support them. Bear in mind that each of these functional requirements is a business user requirement and not an IT or development requirement.


Download the full copy of the TEC 2009 BI Buyer’s Guide for businesses.

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Engage AudienceNet Brings Users the Ads They Want To See


Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

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SproutLoud Media Networks, LLC


SproutLoud provides web-based marketing software, focusing on local marketing. Its platform works with distribution networks like dealers, franchises, retailers, and field offices.

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New Challenges in Managing Advertising Revenue


As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

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Adaptive Distribution Networks: Georgia State University and Michigan State University


Contemporary firms must recognize a fundamental shift in the management of distribution activities as a strategic driver of their competitive success. Instead of the traditional focus on pushing products to customers through distribution channels, there is a need to migrate toward adaptive distribution networks. Such networks focus on managing the flow orders from customers by providing them with high levels of convenience while preserving attention to responsiveness and total distribution costs.

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DSL Provider Scoops up Netscreen Firewall Goldmine


In a $905million exchange of stock, Efficient Networks has acquired a more than efficient security solution with its acquisition of the Netscreen line of appliance firewalls. Well positioned to give firewall market leader Checkpoint a run for their money, the Netscreen line of firewalls scale to an incredible magnitude compared to anything currently out on the market.

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Community, Connection, Conversation or Channel


Social networks offer many opportunities for businesses to gain a closer engagement with their customers. This appears to be an unstoppable bandwagon that all organizations must leap on before they are left behind, but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful and appropriately nuanced response is required. Read more on how to best use social media.

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Emerging Services for Wireless Carrier Networks--Design Abstract


The transition to IP A wireless carrier s national or regional next generation core network will be an all-IP network in the sense that IP will be the network layer (L3) protocol. MPLS (Multiprotocol Label Switching) will be the transport protocol for all IP-based services, applications, and control and management traffic in the network. Learn more in this white paper.

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