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Software Functionality Revealed in Detail
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 banner advertising networks


Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

banner advertising networks  to pay only for banner ads, at least when they first begin advertising on the Internet, in the long run most will want to see more tangible results than impression and clickthrough counts. (Of course a clickthrough does bring a surfer to the advertiser's site, but the advertiser would like to be able to maintain a relationship with this surfer through a later sales call.) They will learn from some of the larger business-to-business sites that such payback is possible, and will demand it from smaller

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Server Platform Revitalization in the Enterprise Applications Space


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Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

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Community, Connection, Conversation or Channel


Social networks offer many opportunities for businesses to gain a closer engagement with their customers. This appears to be an unstoppable bandwagon that all organizations must leap on before they are left behind, but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful and appropriately nuanced response is required. Read more on how to best use social media.

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