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Software Functionality Revealed in Detail
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 banner advertising


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

banner advertising  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Dece

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » banner advertising

The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

banner advertising  can be made that banner ads will disappear, but we doubt it. They have a certain success rate both in branding and attracting clicks, and by their presence provide useful information to feed the more directed kinds of advertising like AudienceNet. Things will change, to be sure, but the continuing growth in revenues from selling advertising will remain the same. Read More

Adsmart Blazes Vertical B2B Trail


Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

banner advertising  to pay only for banner ads, at least when they first begin advertising on the Internet, in the long run most will want to see more tangible results than impression and clickthrough counts. (Of course a clickthrough does bring a surfer to the advertiser's site, but the advertiser would like to be able to maintain a relationship with this surfer through a later sales call.) They will learn from some of the larger business-to-business sites that such payback is possible, and will demand it from smaller Read More

Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

banner advertising  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up Read More

Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

banner advertising  program for search and/or banner advertisers, notice a dramatic increase in clickthrough rates. It is akin to asking for only certain type of traffic to come to your site based on a geographic parameter. If you would like to only have users come to your site from the west coast or even a specific city, this is entirely possible. Geo targeting is the first step to directing specific types of users to your site in the future it may be able to be directed by many other types of profiles as the technology Read More

Enabling Organizations to Understand Complex Relationships


To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier.

banner advertising  Organizations to Understand Complex Relationships To understand the complex relationship between business and customer, there are several questions companies must ask. How much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With customers scattered all over the globe, it’s difficult to know. With an organizational hierarchy management solution, finding the answer to these questions just got easier. Read More

OpenAir


OpenAir, founded in 1999 and based in Boston, Masachusetts (US), develops a suite of Web-native software applications that help project-based organizations manage their resources, projects, knowledge, and finances. The OpenAir professional services automation (PSA) solution supports the business cycle of services organizations, from developing new business, to staffing, managing, and executing projects, through to financial analysis and client billing. OpenAir’s clients include internal professional service groups, IT and management consulting firms, advertising and PR agencies, Internet service firms, and internal IT groups.

banner advertising  OpenAir, founded in 1999 and based in Boston, Masachusetts (US), develops a suite of Web-native software applications that help project-based organizations manage their resources, projects, knowledge, and finances. The OpenAir professional services automation (PSA) solution supports the business cycle of services organizations, from developing new business, to staffing, managing, and executing projects, through to financial analysis and client billing. OpenAir’s clients include internal Read More

Big ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears?


Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for inflexibility, neglecting customers’ interests, and charging enormous amounts of money for their software and service. As an alternative, Infor and its competitors offer a variety of tier 2 systems that can supposedly satisfy rigorous

banner advertising  ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears? Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for inflexibility, neglecting customers’ interests, and charging enormous amounts of money for their software and service. As an alternative, Infor and its competitors offer a variety of tier 2 systems that can supposedly satisfy rigorous business’ requirements and, at Read More

Deltek and Maconomy: Gearing Up for the Global Service Economy?


Both the “old” Deltek (pre-2005) and “new” Deltek (from 2005 on) have not been strangers to acquisitions, but these were largely well thought-out and appetizing (“nip in”) purchases of smaller companies that had either an attractive piece of technology or install base (or both). However, in early June 2010, immediately after its Insight 2010 user conference, Deltek

banner advertising   Read More

RedPrairie's Millennial Report Reveals Shopping Preferences of Gen Y Consumers


The point of The Millennial Report is not so much to compare Gen Y to Gen X or other groups as it is to help retailers understand the mindset and shopping patterns of a hot consumer age-group. The key points to follow when engaging Millennials include: Respect their time: Recognize preferences and make meaningful recommendations. Pick your spots: Make strategic advertising

banner advertising  s Millennial Report Reveals Shopping Preferences of Gen Y Consumers The point of The Millennial Report is not so much to compare Gen Y to Gen X or other groups as it is to help retailers understand the mindset and shopping patterns of a hot consumer age-group. The key points to follow when engaging Millennials include: Respect their time: Recognize preferences and make meaningful recommendations. Pick your spots: Make strategic advertising decisions and avoid bombarding at every channel. Be Read More

The User's Undying Quest for Exploring and Discovering Info - Part 1


SAP AG and Endeca Technologies might not appear to have much in common at first glance, other than occasional partnering in some joint opportunities, and perhaps that SAP Ventures owns a piece of privately held Endeca. In the world of home appliances, SAP would be analogous to a tried-and-true refrigerator, but with the most advanced features in the market, such as a built-in

banner advertising  User's Undying Quest for Exploring and Discovering Info - Part 1 SAP AG  and Endeca Technologies  might not appear to have much in common at first glance, other than occasional partnering in some joint opportunities, and perhaps that  SAP Ventures  owns a piece of privately held Endeca . In the world of home appliances, SAP would be analogous to a tried-and-true refrigerator, but with the most advanced features in the market, such as a built-in TV set. Such an appliance stores important food Read More

The Power of a Comprehensive B2B Gateway


The ability to securely exchange information with trading partners is vital to your success. And while the type of information varies by industry, the goal is the same: standardized, synchronized, streamlined exchange of information across the trading community. Learn how Inovis BizManager provides direct, secure data exchange, and can reduce the time, cost, and effort of fulfilling electronic communication requirements.

banner advertising  Power of a Comprehensive B2B Gateway The power of a Comprehensive B2B Gateway If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Inovis is a leading provider of on-demand Business Community Management solutions that empower companies to transact, collaborate and optimize communications with every facet of their business communities. By standardizing and automating mission-critical business interactions, companies can dramatically reduce Read More

Cirrus Aircraft Selects iBASEt’s Solumina


iBASEt, a provider of operations process management (OPM); manufacturing execution system and manufacturing operations management (MES/MOM); supplier quality assurance (SQA); and maintenance, repair, and overhaul (MRO) software to complex industries, has announced that Cirrus Aircraft, a recognized leader in general aviation, selected iBASEt’s flagship Solumina MES software package, to be

banner advertising  tier suppliers. The vendor’s banner customers include EADS Astrium, Northrop Grumman, General Dynamics, Lockheed Martin, Gulfstream Aircraft, and NASA. Old-school MES providers such as iBASEt are defending their turf well against large PLM providers that offer their own MES offerings. Companies like Dassault Systèmes and Siemens PLM Software , who have recently  acquired Apriso and Preactor , respectively , must continue to provide open solutions to integrate their CAD/PLM solutions to any MES, not Read More

NextGen Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality


Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each offering. Behind the scenes, these technologies can also record all prospect preferences to allow sales, marketing, advertising, and product development to benefit from more targeted offerings and personalized messaging, at greatly reduced costs.

banner advertising  Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality NextGen Health Care: How Technology can Help Make Consumer-directed Health Care a Reality If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Through an innovative approach and revolutionary technology, Online Insight has established a solid reputation in the marketplace with several well-known industry leaders in healthcare , life insurance, financial Read More