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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

banner advertising  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Dece Read More...
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Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

banner advertising  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

banner advertising  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

banner advertising  can be made that banner ads will disappear, but we doubt it. They have a certain success rate both in branding and attracting clicks, and by their presence provide useful information to feed the more directed kinds of advertising like AudienceNet. Things will change, to be sure, but the continuing growth in revenues from selling advertising will remain the same. Read More...
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

banner advertising  to pay only for banner ads, at least when they first begin advertising on the Internet, in the long run most will want to see more tangible results than impression and clickthrough counts. (Of course a clickthrough does bring a surfer to the advertiser's site, but the advertiser would like to be able to maintain a relationship with this surfer through a later sales call.) They will learn from some of the larger business-to-business sites that such payback is possible, and will demand it from smaller Read More...
JDA Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers to achieve a new level of

banner advertising  Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued JDA Portfolio 2004.1 Components JDA Software Group Inc. (NASDAQ: JDAS), a prominent global provider of integrated software and professional services for the retail demand chain and over 4,600 customers, plans to build upon the collective JDA Portfolio to enable its customers to achieve a new level of operational excellence. The vendor plans to establish this capability as a defining and differentiating characteristic of its Read More...
ShopIgniter Introduces New Update to Igniter
ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently

banner advertising  Introduces New Update to Igniter ShopIgniter has announced an  updated version of its Igniter platform . The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns. By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for its clients. Key capabilities include: Rich media posts:  video Read More...
New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one

banner advertising  Challenges in Managing Advertising Revenue As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction. Read More...
Stand Out in the Crowd
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products

banner advertising  Out in the Crowd Situation I was down at the Seattle waterfront the other day, and it occurred to me that even though I couldn't tell one seagull from another, the gulls didn't seem to have the same problem. In particular, they saw a difference in one bird whose mere presence prompted others to drop their scraps of food, so he could swoop down and enjoy a meal. He didn't even act aggressively but somehow this gull stood out—and that enabled him to make a terrific living. The lesson for Read More...
SmartRecruiters Launches SmartRecruiters for Enterprise
SmartRecruiters has announced an enterprise version of its platform. Founded in 2010 by Jerome Ternyck (the creator of MrTed, which in 2010 was acquired by

banner advertising  Launches SmartRecruiters for Enterprise SmartRecruiters has announced an  enterprise version of its platform . Founded in 2010 by Jerome Ternyck (the creator of MrTed, which in 2010 was acquired by Stepstone, which later became Lumesse), SmartRecruiters initially delivered a free social recruitment platform for the SMB market. The company started out with the declared goal of “eradicating unemployment”—which may have been a very improbable expectation on the part of a software vendo Read More...
Real Media Goes To Market
Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

banner advertising  Media Goes To Market Event Summary Real Media (NASDAQ: RLMD proposed) has been in the Internet advertising business as long as anyone. But, unlike its competition it has remained a private company, with 71 percent owned by a print advertising filer, PubliGroupe, and 12 percent by a subsidiary of Advance Publications. The company has now chosen to go with an initial offering of up to $75 million of its common stock. The proceeds of the offering are intended for general corporate purposes. These include Read More...
SAP Gives Up, Declares Victory. Again.
Commerce One and SAP announced that Commerce One will supply the marketplace infrastructure behind the mySAP portal.

banner advertising  Gives Up, Declares Victory. Again. SAP Gives Up, Declares Victory. Again. D. Geller - July 5, 2000 Event Summary SAP AG and Commerce One are joining together to build what SAP wasn't able to build alone: the mySAP.com business suite. Widely perceived as lagging behind in the development of the marketplace capabilities that were an essential part of the image of mySAP, SAP has now solved its problem by bringing Commerce One, a leader in the deployment of e-procurement marketplaces, into the picture. Read More...
Atex Polopoly: WCM for More than Just the Media Industry
Atex knows what media companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the

banner advertising  Polopoly: WCM for More than Just the Media Industry Atex knows what media companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the digital media environment, Atex wants to be your WCM system even if your company isn’t part of the media industry. You can see how it addresses your requirements using the comprehensive data on Atex Polopoly that we recently included in our evaluation center. Click here to evaluate Atex Polopoly Read More...
SAP Q3 Results Cause Mixed Reactions
On October 19, SAP announced its results for Q3 2000, in which revenues rose 27% and net income increased 96% over the same period last year. However, bear in

banner advertising  Q3 Results Cause Mixed Reactions SAP Q3 Results Cause Mixed Reactions P.J. Jakovljevic - November 16, 2000 Event Summary On October 19, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, announced its results for the quarter ended September 30, 2000. In the third quarter, revenues rose 27% over the same period last year from EUR 1.12 billion to EUR 1.42 billion. Operating income before charges for the employee stock appreciation rights program (STAR) was up 89% to EUR 202 Read More...

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