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Software Functionality Revealed in Detail
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 banner cpm


Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

banner cpm  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Engage AudienceNet Brings Users the Ads They Want To See


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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

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Adsmart Blazes Vertical B2B Trail


Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

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A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


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Has The BI Market Consolidation Been Crystal-Clearly Actuated? Part Two: Market Impact


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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

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FRx Poised to Permeate Many More General Ledgers Part Four: Competitors and User Recommendations


With Integration Designer and Forecaster, FRx has taken critical steps forward in creating value for its customers and resellers. FRx should expend the marketing effort required to insure all its customers, prospects, and affiliates fully understand the value proposition of its products.

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Contemporary Business Intelligence Tools


Tools under the business intelligence (BI) umbrella combine to convert data into information, and information into decisions for action. Dashboards and scorecards are two such tools. Though often confused, they have functional difference, especially in modern BI suites.

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BI Market Consolidation Compared to ERP Market Consolidation


The BI market is ripe for consolidation, but not necessarily for the reason of capturing the scarce remaining market share like in the ERP case, but more likely for the reasons of garnering the most complete CPM portfolio.

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