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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

banner flash  cards, Web site updates, banner ads, success stories, press releases, white papers, and more. In so doing, you can help promote reusability, ensure consistency, and achieve a greater return on your marketing dollars. If you have committed some of the sins mentioned in this article, you are absolved. Go my child, but sin no more. If you want to confess sins of your own or have better candidates for the seven deadliest, let me know. About the Author Joseph J. Strub has extensive experience as a senior

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

banner flash  sold under the high-flying banner (not to mention the high price tag) aimed at addressing customer relationships, you should do a quick check to find out if you, too, are failing to remain true to the main tenets of your market. As the saying goes, If it quacks like a duck, has feathers and waddles ... Well, you know the rest. Bonnie L. Buchanan Bonnie L. Buchanan is operations and marketing member of Independence2, LLC, an Ohio-based start-up door hardware company. Over the past decade, she has been Read More

BI State of the Market Report


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banner flash  to Market Online Online banner ads are a cautionary tale. The percentage of people who respond to them has been steadily shrinking. Last year, the average click-through rate dropped from 0.75 percent to 0.2 percent. According to BusinessWeek, the decline in click rates reflects how Web users are getting numb to the least sophisticated Web come-ons. To reverse the trend, a more informed approach is in order. By targeting ads based on criteria such as the location, content of Web pages visited, or Read More

Made2Manage Systems 'One Year After': Reenergized and Growing Part Two: Future Direction


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Rich Internet Applications (RIA): Opportunities and Challenges for Enterprises


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QAD Explore 2012: Only Good Things Can Come from Talking to the Customer


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banner flash  Explore 2012: Only Good Things Can Come from Talking to the Customer QAD is one of those rare down-to-earth enterprise software vendors that is all about providing what the manufacturing user base wants: no gimmicks, just the software capabilities please (i.e., to increase competitiveness)! QAD Explore user conference events do not feature the “A List” band concerts or standup acts, and one will not meet many APICS -certified professionals in one place at any other enterprise resource planning Read More

Software Giants Make Courting A Small Guy Their "Business One" Priority Part Two: Market Impact


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banner flash  plans centered the Express banner versions of its WebSphere EAI platform, DB2 database, Lotus Notes groupware and Tivoli systems management products that feature a lower TCO, owing to near zero administration and to aggressively priced initial license fees. Further, due to the immensely successful former AS/400 (now iSeries ) hardware platform, IBM has achieved quite high brand awareness and, more importantly, brand preference within the market segment. To that end, the Express portfolio should reduce Read More

Step into Sage SalesLogix through a Demo Geared to Your Role


Sage SalesLogix provides a view of customer interactions across sales, marketing, customer service, and support so your teams can collaborate and respond promptly and knowledgeably to customer inquiries and opportunities. This flash demo details how Sage SalesLogix helps six different roles: sales, marketing, customer service and support, accounting, IT, and management. Learn how they would use Sage SalesLogix during a typical workday--choose your role now!

banner flash  into Sage SalesLogix through a Demo Geared to Your Role Sage SalesLogix provides a view of customer interactions across sales, marketing, customer service, and support so your teams can collaborate and respond promptly and knowledgeably to customer inquiries and opportunities. This flash demo details how Sage SalesLogix helps six different roles: sales, marketing, customer service and support, accounting, IT, and management. Learn how they would use Sage SalesLogix during a typical workday--choose Read More

External Drive Backup Warning


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