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Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

banner network  to pay only for banner ads, at least when they first begin advertising on the Internet, in the long run most will want to see more tangible results than impression and clickthrough counts. (Of course a clickthrough does bring a surfer to the advertiser's site, but the advertiser would like to be able to maintain a relationship with this surfer through a later sales call.) They will learn from some of the larger business-to-business sites that such payback is possible, and will demand it from smaller Read More...
Outsourcing, IT Infrastructure
The IT Infrastructure Outsourcing knowledge base focuses on the selection of companies who provide outsource services in the areas of information technology (IT) infrastructure. The typical type...
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Documents related to » banner network


Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific

banner network  program for search and/or banner advertisers, notice a dramatic increase in clickthrough rates. It is akin to asking for only certain type of traffic to come to your site based on a geographic parameter. If you would like to only have users come to your site from the west coast or even a specific city, this is entirely possible. Geo targeting is the first step to directing specific types of users to your site in the future it may be able to be directed by many other types of profiles as the technology Read More...
Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

banner network  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

banner network  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More...
Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

banner network  we expect to see banner positions becoming mini-entertainment centers, serving up sound, full-scale animation, and video. NetGravity expects that its customers will soon be able to offer their advertisers transaction-enabled banners, which will make it possible for users to complete transactions through the banner. Nothing that happens here should be a key differentiator between different products. Whatever capability one company announces another company should - and must - be able to announce soon Read More...
Integrated Security: A New Network Approach
The challenge is to ensure that the right people gain access and the wrong people do not, making the role of information security even more critical to enabling

banner network  Security: A New Network Approach Executive Summary As organizations become more dependent on their networks for business transactions, external data sharing, and simple day-to-day communications, the need increases for these networks to be more accessible and operational. But as accessibility to the network becomes easier, so does gaining access to the critical data they are storing. The challenge is to ensure that the right people gain access and the wrong people do not, making the role of Read More...
Network Monitoring and Troubleshooting for Dummies
This Network Monitoring and Troubleshooting for Dummies book introduces you to common network performance management (NPM) issues and gives you a new way of

banner network  Monitoring and Troubleshooting for Dummies This Network Monitoring and Troubleshooting for Dummies book introduces you to common network performance management (NPM) issues and gives you a new way of looking at solving them. This perspective allows you to see your network from your users’ point of view—namely, the services and applications they use and their experience with them. Of course, you can still get down to the other flow and packet levels, but macro-level visibility is a key Read More...
Top 7 Considerations for Your Wireless Network
Learn the right way to install or upgrade a WLAN in Top 7 Considerations for Your Wireless Network.

banner network  7 Considerations for Your Wireless Network Are you looking to install a wireless local area network (WLAN)—or upgrade your existing one? In one practical document, you'll get information on Did you know that placing access points close to a window is a bandwidth waster? Or that something as simple as a poorly placed filing cabinet can block your network connection? Or that employees can easily defeat your network security by setting up rogue connections? Learn the right way to install or upgrade a Read More...
Dynamic Network Services
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people

banner network  Network Services Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, fast and reliably. Read More...
IP Telephony: Network Evaluation and Risk Assessment Guide
Before engaging with vendors to identify the best solution, you need to perform an evaluation of your network capabilities, and assess the potential impact to

banner network  Telephony: Network Evaluation and Risk Assessment Guide Before engaging with vendors to identify the best solution, you need to perform an evaluation of your network capabilities, and assess the potential impact to your business of a converged network. As with any network implementation, a realistic understanding of what is required to reach your objectives will enable you to ensure a successful transition to enhanced network capabilities. Read More...
GSA Schedule Partnership Gets Network-1 in the Door
Lyme Computer, a woman-owned 18 person consultancy specializing in setting strategic IT agendas and implementation services for Federal Agenices, partners with

banner network  gsa schedule,federal supply schedule,gsa vendor list,gsa contract holder,gsa approval,gsa schedule consultants,gsa fabs schedule,gsa industrial funding fee,gsa schedule training,get on gsa schedule,gsa approved vendors,gsa contract number,mobis contract,mobis schedule,ebuy gsa Read More...
Gearing Up for Network Ubiquity
This white paper describes the need for IPv6, the benefits it can provide, and how important it is to take a holistic view of IPv6 migration from a business

banner network  Up for Network Ubiquity This white paper describes the need for IPv6, the benefits it can provide, and how important it is to take a holistic view of IPv6 migration from a business perspective. Read More...
Network Access Control (NAC): Planning a Successful Rollout and Implementation
With the emergence of network access control (NAC) technologies, network administrators now have tools to gain critical network understanding. NAC solutions can

banner network  Access Control (NAC): Planning a Successful Rollout and Implementation With the emergence of network access control (NAC) technologies, network administrators now have tools to gain critical network understanding. NAC solutions can contribute significantly to an organization’s business objectives by automatically enforcing network and security policies, preventing network downtimes, maintaining network integrity, and meeting compliance regulations. With this in mind, it’s important to look at Read More...
Microsoft Tech Ed 2000 Win2K Attendee Network Fails Miserably
While sitting at one Windows 2000 desktop we waited a solid five minutes just to complete the logon process only to find that the wide area network speeds and

banner network  Tech Ed 2000 Win2K Attendee Network Fails Miserably Microsoft Tech Ed 2000 Win2K Attendee Network Fails Miserably P. Hayes - June 12, 2000 Event Summary ORLANDO, FLA Microsoft Tech Ed Conference. Microsoft Conference attendees were plagued with shared computer access issues on the Microsoft prepared and installed Windows 2000 professional Network which utilized Compaq Pentium III Deskpros. Attendees were assigned an id# and password from which they could access e-mail, conference events and web Read More...
Peregrine Welcomes Loran to Its Nest In Network Management Matrimony
In July 1999 Peregrine Systems got engaged into a strategic partnership with Loran Technologies to OEM Loran’s network management software. Now the two have

banner network  Welcomes Loran to Its Nest In Network Management Matrimony Peregrine Welcomes Loran to Its Nest In Network Management Matrimony D. Geller - August 29, 2000 Event Summary Peregrine Systems, Inc. agreed to acquire Loran Technologies in a stock swap valued at $94 million. Loran is a Canadian company that specializes in network management. Peregrine, a company with strengths in IT asset management (see Peregrine Swoops Down On Network Monitoring Company ) and e-procurement (see First Look: Peregrine Read More...

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