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Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

banners ads  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » banners ads


The 11th Vendor Shootout for ERP: Observations - Part 1
Over the last few years I have repeatedly seen ads for the Vendor ShootoutTM for ERP event appearing in TEC’s website banners and newsletters. In addition, I

banners ads  in TEC ’s website banners and newsletters. In addition, I would come across mentions of the event in other industry magazines, press releases (PRs), social media feeds, Web site banners, and so on and so forth. Needless to say, I was curious (and dismayed by my lack of information) about the event that even carried the “Moderated by TEC” tagline on its official logo. Even more, every now and again various software vendors’ staff and other industry contacts would ask me about the event (probably Read More...
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

banners ads  to the point where banners can interact using technologies like Shockwave and Java. At the other end of the spectrum are ads that look like simple HTML links - text with no image at all. These are used for ads that can be inserted unobtrusively, or sent out in e-mail newsletters. Conclusion Selecting an ad serving solution, whether it is outsourced or served from the website's own servers, requires coordination between the business and technical sides of a company. Selling ads is a complex business that Read More...
PeopleSoft Annuncio-es Continuation Of Its Shopping Spree
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially earning thereby the ability to

banners ads  to telemarketing and ad banners. As PeopleSoft has a number of customers that require such a wide range of activities, this acquisition should present a strong opportunity for new software sales. However, a lack of common customers as of today will mean some time for delivering referenceable case studies to prove products integration. Furthermore, PeopleSoft has to carefully observe that it does not overstretch itself and lose focus going forward. While it has yet to execute the assimilation of a slew of Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

banners ads  sale smoother, including rich-media banners that can effect a sale without taking the surfer to the advertisers' site. And one web site has been launched, with more than $10 million in first round funding, to provide surfers with a new randomly chosen web site whenever they want. Priority positions in the lottery will be sold to advertisers. A study by Quicken.com found that 84 percent of respondants have employed non-banner-advertising. Companies look at e-mail, new technology, and sponsorships. Read More...
Can a Recommendation Turn Against the Person you Recommend?
We all recommend or have been recommended at some point in our professional lives, but have you ever thought about the hidden consequences a recommendation can

banners ads  a Recommendation Turn Against the Person you Recommend? We all recommend or have been recommended at some point in our professional lives, but have you ever thought about the hidden consequences a recommendation can have on the person you recommend? There are some pitfalls you should avoid when recommending people (e.g., make sure you know the person well, do not exaggerate their qualities etc.) and in order to illustrate this, I did the following experiment: I took recommendations from LinkedIn and Read More...
Chatting with TradeStone Software @ NRF BIG Retail Shows - Part 2
Part 1 of this series introduced the conundrum that retailers (especially those in the areas of fashion and apparel) encounter in the realms of design, sourcing

banners ads  specialty retailer operating 5 banners in South Africa Groupe Dynamite , a US$350 million fast fashion retailer in Canada Le Chateau , a US$175 million fast fashion retailer in Canada The Gap , a US$15 billion apparel retailer, operating worldwide Myer , a $1 billion high-end department store in Australia TradeStone also signed numerous new deals with existing customers, many of whom were in the US$ seven-figure range. Just a few of the clients expanding their footprint with TradeStone included: Macy’s Read More...
Mail.com's Explosive E-Mail Growth
By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes.

banners ads  com's Explosive E-Mail Growth Event Summary NEW YORK--(BUSINESS WIRE)--Jan. 7, 2000--Mail.com, Inc. (NASDAQ: MAIL), a leading global provider of Internet messaging services to the consumer and business markets, today announced the Company's opt-in e-mail service, Special Delivery, has grown approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million mark for weekly opt-in e-mail marketing opportunities. Market Impact By the beginning of December 1999 Mail.com Read More...
The Yin and Yang of Electronic Commerce
This note identifies the major corporate functions that engage in E-Commerce activities and the kinds of information flows that result from E-Commerce

banners ads  Yin and Yang of Electronic Commerce The Yin and Yang of Electronic Commerce D. Geller - June 8, 2002 Problem: The barrage of new products and technologies on one hand, complex - and frequently unrelated - business requirements on the other. Solution: Develop a consistent language and model for E-Commerce and its effects on the company. Value: A model provides a framework for categorizing requirements, seeing commonalities, and predicting organizational impact of any specific project. This Note: Read More...
Bond Talent Software
Developed specifically for the human capital management (HCM) industry, Bond software combines a complete order/assignment, placement, and resume retrieval

banners ads   Read More...
Implementing an Enterprise Content Management System What is in it for the organization?
Employee efficiency can greatly increase if information, currently scattered throughout a company, is structured through an appropriate enterprise content

banners ads  consists of text, images, banners, and has links to archived documents etc. Besides these web sites, there is also a newsletter that is sent out, which also refers to new, daily information on the site. Content.com uses its own dynamic web pages to display this content. All this information and unstructured data is stored on web servers in a folder structure and different web sites link to these folders for content. Additionally, a lot of content pertaining to certain tools and vendor information is Read More...
Getting Strangers to Take Your Candy
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.

banners ads  Strangers to Take Your Candy Getting Strangers to Take Your Candy D. Geller - May 5, 2000 Event Summary Angara is a two-year-old company that began life with a fast memory resident database product, and has applied it to develop an application for e-commerce marketers. Where other CRM vendors are putting their efforts on collecting information about how customers behave on a site, Angara is focused on helping B2C sites make targeted presentations to first-time visitors. Angara pays other websites fo Read More...
Building a Business Case for Enterprise Spyware Protection
It is sometimes difficult to quantify the scope of spyware problems within corporate environments. The least noticeable effect of spyware is to slow network and

banners ads  a Business Case for Enterprise Spyware Protection Building a Business Case for Enterprise Spyware Protection If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Spyware is a pervasive and significant security risk. Many antivirus security solutions simply don't offer the level of spyware protection today's enterprises require to defeat the widespread threat posed by evolving spyware exploits. Source : Webroot Software Resources Read More...

In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost

banners ads  Ads are us , boasts CMGI Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI's purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI's majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30 million for I/PRO in April and $35 million for Accipiter in March of 1998. Read More...

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