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"Ads are us", boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
Ads are us , boasts CMGI Ads are us , boasts CMGI D. Geller - October 1, 1999 Read Comments Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI s purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI s majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.
respond to the advertiser s banners. Besides relying on the overt content of the site, Adsmart, like other networks, uses various technologies for capturing information about surfers previous behavior to ensure they get served appropriate ads. In particular, Adsmart has access to (and uses) the AudienceNet tool from CMGI s subsidiary Engage (See TEC Technology Research Note: Engage AudienceNet Brings Users the Ads They Want To See January 3rd, 2000). Adsmart is now setting up a special network with
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Unwanted PopUp Ads: Intrusive Internet Advertisements
Unwanted pop-up ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides information about different type of pop-up ads, losses they cause, how they work, and suggests key features that a good pop-up ad filter software should have.
Unwanted PopUp Ads: Intrusive Internet Advertisements Unwanted PopUp Ads: Intrusive Internet Advertisements Source: MicroWorld Technologies, Inc. Document Type: White Paper Description: Unwanted pop-up ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides information about different type of pop-up ads, losses they cause, how they work, and suggests key features that a good pop-up ad filter software should have. Unwanted PopUp Ads: Intrusive
Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.
offer their advertisers transaction-enabled banners, which will make it possible for users to complete transactions through the banner. Nothing that happens here should be a key differentiator between different products. Whatever capability one company announces another company should - and must - be able to announce soon after. The second and more critical area of technology evolution is to serve the growing requirements from advertisers for micro-targeting of ads. Advertisers are coming to expect
Epicor Retail: Behind the Counter
The retailing paradigm is shifting from connecting, beyond engaging, to inspiring customers. Epicor Retail software solutions are responding to this market trend through mobility, enhancing customer engagement, and multichannel retailing. TEC principal analyst P.J. Jakovljevic sits down with Epicor’s director of product marketing, retail software, to discuss how Epicor Retail sets itself apart from the competition.
those operating under multiple banners with a single transaction database, which allows retailers to consolidate customer liability areas while providing separate audit and reporting functions. The module has distinct audit-by-exception features that guide auditors step by step to analyze daily sales information efficiently by filtering and presenting problematic transactions onscreen and make corrections as required. This simplifies and accelerates the normal work required to find and rectify problems
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.
Design Can Be Your Next Asset to Manage: E-mail Marketing Design Can Be Your Next Asset to Manage: E-mail Marketing Source: Liquid Comma Document Type: White Paper Description: In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to
Analysis of Critical Path's Alliance with yesmail.com for Permission Email
In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.
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Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.
engines, portals, directories and banners on strategic portals and large sites. Most importantly, listing your site on search engines with a broad reach is important to expose your product and/or services. Search engines will provide the technology to bring your corporation to people who are actively looking for your solution. And since over 80% of web site traffic is guided by search engines (Forrester Research), the question remains: how do you use search engines effectively in order to draw clients,
Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.
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Building a Business Case for Enterprise Spyware Protection
It is sometimes difficult to quantify the scope of spyware problems within corporate environments. The least noticeable effect of spyware is to slow network and desktop processing by tiny increments. But even the slightest slowdown, multiplied across the enterprise, adds up to a serious bottom line impact in decreased automated processing and worker productivity.
Building a Business Case for Enterprise Spyware Protection Building a Business Case for Enterprise Spyware Protection Source: Webroot Software Document Type: White Paper Description: It is sometimes difficult to quantify the scope of spyware problems within corporate environments. The least noticeable effect of spyware is to slow network and desktop processing by tiny increments. But even the slightest slowdown, multiplied across the enterprise, adds up to a serious bottom line impact in decreased
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.
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