Abstract:
IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent of CRM
exacerbated a serious, pre-existing condition, rather than CRM creating the condition. Bottom line-gathering business requirements
for technology support should no longer be IT's pro (...)
Excerpt related to
bass scm:
IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent
of CRM exacerbated a serious, ...
Published:
2003-05-01