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Can Mzinga Really Make You OmniSocial?
According to Paul Greenberg, an expert in customer relationship management (CRM) and social CRM (SCRM), the term “social customer” was coined by Chris Carfi

bb scrm  Mzinga Really Make You OmniSocial? According to Paul Greenberg, an expert in customer relationship management (CRM) and social CRM (SCRM), the term “social customer” was coined by Chris Carfi “ some six or seven years ago .” But before being social customers, we are social media users—we use Facebook , Twitter , create blogs and comments on Web sites, and sometimes we can even integrate some of these tools and make them work together. Unfortunately, this is not an easy thing to do and if you Read More...

Social CRM is Dead, Long Live Social Media Flavored CRM
Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare

bb scrm  CRM is Dead, Long Live Social Media Flavored CRM Customer relationship management (CRM) is not and cannot really be social, since social means “ of, relating to, or occupied with matters affecting human welfare ” (definition taken from The Free Dictionary ). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why CRM is not social and why social CRM (SCRM) is Read More...
Discrete Enterprise Resource Planning (Discrete ERP) RFI / RFP Template
Financials, Human Resources, Manufacturing Management, Inventory Management, Purchasing Management, Quality Management, Sales Management, Product Technology
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Documents related to » bb scrm


Social CRM-¡Viva la Revolución!
Customer relationship management (CRM) has had a great impact on the social media revolution. Or was it the other way around? Of the many types of software

bb scrm  CRM-¡Viva la Revolución! Customer relationship management (CRM) has had a great impact on the social media revolution. Or was it the other way around? Of the many types of software solutions catering to businesses, CRM software has been the most attuned to the rise of social platforms. CRM resides in the attitudes and perception of people and what they acquire, individually or as a group. Social media is the place where people pride themselves with what they can afford. The marriage between social Read More...
Open letter to companies planning on using Social CRM
If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers

bb scrm  letter to companies planning on using Social CRM If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers consider SCRM to be, not vice versa. As I mentioned in my post Social CRM is Dead, Long Live Social Media Flavored CRM , I see the “social” in SCRM as being related to human welfare and not only to social media. Therefore, SCRM should not only allow me to use social media when interacting Read More...
SAP SCM-Stepping Out of Obscurity
Major new SAP products are being released in the realms of supply chain management (SCM), manufacturing execution systems (MES), and product lifecycle

bb scrm  SCM-Stepping Out of Obscurity In all the hoopla about SAP’s recent blockbuster acquisitions of SuccessFactors and Datango (and Crossgate , Right Hemisphere , and Sybase a bit earlier), and with all of the talk about cloud solutions, mobility, SAP HANA in-memory, etc., one might lose sight of the fact that SAP has also been doing a boatload of tacit innovation in-house. At the recent SAP Influencer Summit event in Boston in December 2011, we learned of major new SAP products (recently released or slate Read More...
Focus on Corporate Governance Requires a Business-Oriented Selling Approach
If you are selling products or services that are critical to your prospect’s success or for that matter, their very survival, your proposal will likely be

bb scrm  Entertainment Holdings/Equities, Inc. (OTC BB: GAMM), a leading publicly traded holding company that provides business development support and administrative assistance for technology-driven subsidiaries that license, develop and host Internet software applications and operate web publishing sites in the online gaming sector. Dave is a fitness enthusiast, instrument-rated pilot, airplane owner, bicyclist, pet lover, skydiver, scuba diver, firewalker, early adopter of technology, and internationally Read More...
Up Close and Personal: Martin Schneider, Senior Director of Communications at SugarCRM
Recently, I had the pleasure of speaking with Martin Schneider, Senior Director of Communications at SugarCRM where he provided information about the company

bb scrm   Read More...
E2open Buys icon-scm, Makes Waves in Supply Chain Space
E2open and icon-scm have just combined to create a collaborative planning and execution software stalwart, enabling brand owners and their trading partners to

bb scrm  Buys icon-scm, Makes Waves in Supply Chain Space E2open and icon-scm have just combined to create a collaborative planning and execution software stalwart, enabling brand owners and their trading partners to work together to improve their supply chain performance by continuously solving real problems with better information. The transaction, valued at approximately $34 million in total (more than three times icon-scm’s revenues), represents an important component of E2open’s mission to redefine Read More...
How Much Supply Chain Optimization Do We Really Need? - Part 1
My recent series on how to plan and manage in uncertainty and volatility (which conditions have become the “new normal” in many sectors and industries) has

bb scrm  2000s (after the Internet bubble) were an additional hurdle. The roots of the initial adopters of RapidResponse lie in the high-tech, consumer electronics, and contract manufacturing sectors, where forecasts are hardly ever accurate and change is a daily occurrence. Kinaxis was eventually able to successfully build on these capabilities and penetrate other industrial verticals or organizations with similar characteristics (e.g., A&D). Enterprise resource planning (ERP)  vendors were not much of help to Read More...
Collateral Damage: What the Crisis in the Credit Markets Means for Everyone Else
Given the dramatic events in the capital markets, everyone is wondering what will happen next@and what the implications are for the wider economy. Learn about

bb scrm  bursting of the housing bubble, the problem was there for all to see. So far, U.S. housing prices have fallen about 20 percent, not yet bringing the market to long term historic price levels. In late 2006, default rates on sub-prime loans were only 1 percent; a year later, they were at 10 percent. Today, Moody’s estimates that banks made in the neighbourhood of 15 million high-risk mortgage loans in the U.S. between 2004 and 2007 and that a full two thirds will ultimately end up in default. The second Read More...

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