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PubDate: 2008-03-15 00:00:00
Abstract: DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever.
Abstract: For compliance with vendor requirements, Source 1 Enterprises, a supplier of health and beauty products, needed a solution to automate bill-back revenue and current deal sheet promotions. Reporting and alert systems were also needed, to collect potential revenue based on standard vendor terms, in conjunction with the latest promotions. For a solution, the supplier turned to SAP Business One.