Abstract: DiscountBeautyCenter.com, an online supplier of brand-name
beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever.
PubDate: 11/14/2007 9:50:00 AM