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Software Functionality Revealed in Detail
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 believable


So What: The Big Test of Your Positioning Strategy
Failing to ask

believable  needs to be important, believable, and unique or your target audience will ignore your marketing efforts. You can sum it up in two words: So what?! If this question pushes you to answer with a more compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don't Go Out There without It Have you ever been in one of those corporate restrooms where there's a full-length mirror near the exit? That's for you to do a reality check before you go bounding out into public

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » believable

ROI: Are You Ready to Walk The Walk?


ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products as providing a superior ROI. Read on to find out if it's the right position to claim.

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Conviction is the Intangible in a Successful Positioning Process


You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

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Talent (Human Capital) Management and Sports? Sign Me Up, Please! - Part 1


Sure, by now most of us have heard about the importance of strategically managing talent and human capital, but how many of us are convinced that companies truly buy into those lofty concepts in droves? Some of us will even have read McKinsey’s now classic study from the late 1990 that coined the term “the war for talent.” In other words, now in the new millennium, we find ourselves in the

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KPI's: Key Project Impeders


Paying attention to the human nature factors of a project will not overcome poor software selection or poor software design. However, being aware of these factors can minimize project delays, frustrations of team members, and not delivering expected results. Learn about some of these factors and how they can be avoided.

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Getting Management to Buy-in on Positioning


Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

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Have You Ever Asked Yourself, 'Is My Company Experiencing a Sales Breakdown?'


No matter how strong or experienced you are as a sales professional, sales executive or smaller company CEO, if the infrastructure supporting your sales effort is not in place, achieving your revenue targets will be like attempting to climb Mt. Everest wearing running shoes.

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believable   Read More

Talent (Human Capital) Management and Sports? Sign Me Up, Please! - Part 1


Sure, by now most of us have heard about the importance of strategically managing talent and human capital, but how many of us are convinced that companies truly buy into those lofty concepts in droves? Some of us will even have read McKinsey’s now classic study from the late 1990 that coined the term “the war for talent.” In other words, now in the new millennium, we find ourselves in the

believable   Read More

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ROI marketing is just starting to become mainstream. ROI selling is already out there, further advanced in adoption because of its perceived relevance to the selling process. It won't be long before several B2B software companies position their products as providing a superior ROI. Read on to find out if it's the right position to claim.

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The Three Cs of Successful Positioning Part Two: The Channel


One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with the sales channel, especially if you have limited time and resources.

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