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Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing
target market associate a benefit with your product or company. With some effort, time, and money, you can claim a position by consistently communicating an idea that has meaning (this is key) to the target audience, and then repeating it, and repeating it, and repeating it. Even a weak positioning strategy, consistently executed over a period of at least 18 months, is far more effective than a strong position that is inconsistently executed and that changes once a year. What Does Being Consistent
Human Resources (HR) Management System RFI/RFP Template
Personnel Management, Benefits, Payroll, Employee Self-Service, Data Warehousing, Health and Safety, Workforce Management, Training, Product Technology, and other criteria for Human Resources appli...
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Human Resources (HR)
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White Papers-Not so Black and White
Let’s face it; we’ve all had to deal with pushy salespeople.How do they always get you to buy stuff—even when it’s something you didn’t need? It’s called
will your company truly benefit from all its bells and whistles? Dictionary spin a product that is at the frontier of progress in a particular field—for example, cutting-edge technology refers to the most advanced and original technology available in today’s market #7 – turnkey Vendor spin Vendors use this word to describe just about anything—turnkey business, turnkey services, turnkey systems. Does that mean you just put the key in and away you go? There is a lot of effort that goes into implemen
The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.
good idea of what benefit claim to make, and you're on the way to finding the right message to express it. So let's assume you've developed some good options for your positioning statement. The best way to test them is to ask the basic question—does the statement address the target audience's most pressing problem? If it doesn't, go back to the drawing board. If it does, that does not necessarily mean you've found the answer to marketing and sales success. Your positioning statement still needs to pass
The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your
and clearly communicate the benefit your product offers to solve the problem. Besides customer concerns, other psychographics such as industry and technology trends can affect your message strategy. A good grasp of demographics is critical to successful positioning. But some companies feel they have to sell to everyone, and often fail to communicate effectively with the ultimate decision maker. It may surprise you that it's relatively easy to adapt a good positioning statement to different target
So What: The Big Test of Your Positioning Strategy
Failing to ask
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Product Safety and Stewardship: Taking a Strategic Approach to Safer and
For many product manufacturers, the move toward safer and environmentally friendlier products involves mixed emotions. The benefit to the planet is a given
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DaVita Sees Cost Savings with Oracle Taleo Cloud Services
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Mid-market ERP Solutions Buyer’s Guide
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Portal Strategy: One Vendor's Story and What It Means to You
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How Can Business Intelligence Benefit Small to Medium Businesses?
Research shows that the number one software solution that small to medium businesses plan to purchase in the coming year is business intelligence (BI). Download
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CRM, ERP, BI, and IT Investment-Where Do You Find the Business Benefit?
Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with
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Rising Elephant Creates Euphoria: India's Growing Markets Are a Boon for SCM Vendors
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