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Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing

benefit claim  target market associate a benefit with your product or company. With some effort, time, and money, you can claim a position by consistently communicating an idea that has meaning (this is key) to the target audience, and then repeating it, and repeating it, and repeating it. Even a weak positioning strategy, consistently executed over a period of at least 18 months, is far more effective than a strong position that is inconsistently executed and that changes once a year. What Does Being Consistent Read More

Human Resources (HR)
Human Resources encompasses all the applications necessary for handling personnel-related tasks for corporate managers and individual employees.  Modules will include Personnel Management, ...
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Documents related to » benefit claim


White Papers-Not so Black and White
Let’s face it; we’ve all had to deal with pushy salespeople.How do they always get you to buy stuff—even when it’s something you didn’t need? It’s called

benefit claim  will your company truly benefit from all its bells and whistles? Dictionary spin a product that is at the frontier of progress in a particular field—for example, cutting-edge technology refers to the most advanced and original technology available in today’s market #7 – turnkey Vendor spin Vendors use this word to describe just about anything—turnkey business, turnkey services, turnkey systems. Does that mean you just put the key in and away you go? There is a lot of effort that goes into implemen Read More
The Three Cs of Successful Positioning Part Four: The Customer
What's keeping your customer up at night? Know thy customers—and their problems.

benefit claim  good idea of what benefit claim to make, and you're on the way to finding the right message to express it. So let's assume you've developed some good options for your positioning statement. The best way to test them is to ask the basic question—does the statement address the target audience's most pressing problem? If it doesn't, go back to the drawing board. If it does, that does not necessarily mean you've found the answer to marketing and sales success. Your positioning statement still needs to pass Read More
The Three Cs of Successful Positioning
There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your

benefit claim  and clearly communicate the benefit your product offers to solve the problem. Besides customer concerns, other psychographics such as industry and technology trends can affect your message strategy. A good grasp of demographics is critical to successful positioning. But some companies feel they have to sell to everyone, and often fail to communicate effectively with the ultimate decision maker. It may surprise you that it's relatively easy to adapt a good positioning statement to different target Read More
So What: The Big Test of Your Positioning Strategy
Failing to ask

benefit claim  can answer with a benefit claim that is important to your buyers, believable, and uniquely yours, you can be confident that you've found the right message for the market, and the market will reward you. About the Author Lawson Abinanti is co-founder of Messages that Matte r, a consulting firm that helps B2B software companies create compelling message strategies that build awareness and demand. Messages that Matter ( http://www.messagesthatmatter.com ) gives clients the knowledge and tools needed to Read More
Product Safety and Stewardship: Taking a Strategic Approach to Safer and
For many product manufacturers, the move toward safer and environmentally friendlier products involves mixed emotions. The benefit to the planet is a given

benefit claim  involves mixed emotions. The benefit to the planet is a given. However, if not approached strategically, it can come at a high cost. This paper provides a perspective on product-related environmental regulations, their business impact, their trajectory, and how companies can move from tactical and reactive risk mitigation to seizing competitive advantage. Read More
DaVita Sees Cost Savings with Oracle Taleo Cloud Services
People Supervisor Brent Sinn details how software-as-a-service (SaaS) human capital management (HCM) improved productivity and economic benefit at DaVita, a

benefit claim  SaaS HCM,Oracle Taleo Cloud Services,Oracle HCM Read More
Mid-market ERP Solutions Buyer’s Guide
For large organizations, enterprise resource planning (ERP) systems promise big gains by helping grow revenue and increase productivity. But can ERP benefit

benefit claim  productivity. But can ERP benefit small to medium businesses (SMBs) in the same way? With the increasing number of SMBs, tailored mid-market ERP solutions are now emerging. To reap the full benefit of ERP, however, SMBs must be ready to use it to its fullest capabilities. Find out how. Read More
Portal Strategy: One Vendor's Story and What It Means to You
Epicor is working with Microsoft so that portal adopters can benefit from SharePoint's models and access to other enterprise data.

benefit claim  & Platform divisions will benefit with each Epicor deployment. Additionally, Epicor Portal Content will still need to be populated with key performance indicators (KPI), and strategic operations for specific industries, process flows, organizational structures, etc. Challenges However, great opportunities customarily do not come without challenges. To further differentiate in the fastidious target market (see Cookie-cutter Solutions Won't Cut It with the Mid-Market ), Epicor will have to deliver rich, Read More
Ten Reasons Why Application Hosting Makes Sense for Your Organization
This document explains Ultimate Software’s Intersourcing application and how it will benefit the company using it. Intersourcing is a hosting solution; this

benefit claim  and how it will benefit the company using it. Intersourcing is a hosting solution; this means the application is managed, supported and upgraded by an application service provider (ASP). Learn why application hosting makes sense for your organization. Read More
Financial Planning: Mastering the Key Value Drivers
In business, planning plays a fundamental role in analyzing and forecasting key financial data. While forecasting future events is one benefit of planning, it

benefit claim  future events is one benefit of planning, it can also be used to achieve a series of objectives, including regulatory compliance. In order to achieve these objectives, companies should consider implementing a unified customer performance management (CPM) solution—one that takes compliance into consideration. Read More
How Can Business Intelligence Benefit Small to Medium Businesses?
Research shows that the number one software solution that small to medium businesses plan to purchase in the coming year is business intelligence (BI). Download

benefit claim  Can Business Intelligence Benefit Small to Medium Businesses? Research shows that the number one software solution that small to medium businesses plan to purchase in the coming year is business intelligence (BI). Download TEC's latest podcast to find out why BI is so hot right now. Read More
CRM, ERP, BI, and IT Investment-Where Do You Find the Business Benefit?
Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with

benefit claim  You Find the Business Benefit? Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with customer retention and acquisition, to manage the sales pipeline, and to have better market insight. But few companies realize these goals, often because of the way CRM is implemented. Find out where a CRM implementation can get off track—and how to ensure CRM success. Read More
Rising Elephant Creates Euphoria: India's Growing Markets Are a Boon for SCM Vendors
The nature of the organized retailing market in India may present challenges for software providers, but the opportunity to tap into and benefit from this

benefit claim  entrants can reap the benefits of tapping into this new market. These software vendors can also be assured of high returns in the future too, as the Indian organized retailing market will continue to grow at a rapid rate in the foreseeable future. This market growth will ensure software vendors continue to have a consistent string of new clients. Recommendations for Retailers Many software vendors and software service providers may have experience in making and implementing software systems in developed Read More
Implementing Basel II in the Compliance Continuum
Banks can benefit enormously from understanding the various stages of the Basel II compliance program, as identified by i-flex. Banks today are discovering

benefit claim  Compliance Continuum Banks can benefit enormously from understanding the various stages of the Basel II compliance program, as identified by i-flex. Banks today are discovering problems as they stumble along the path to compliance. However, if they can benchmark themselves on which stage they fall in along the continuum, and buckle themselves for the challenges that lie ahead, they will have greater success towards Basel II compliance, and enjoy the benefits of maintaining reduced capital. Read More

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