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Abstract:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and
not knowing it. (...)
Excerpt related to
benefit words:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not
knowing it.
Published:
2005-08-15
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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
benefit words:
... fewer than twelve words (not counting product name); Simple, non-jargon language; Adaptable
to various media; A compelling statement about the one, big benefit; ...
Published:
2004-09-18
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Abstract:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important
to the target market, and to gain some credibility. (...)
Excerpt related to
benefit words:
Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really
important to the target market, ...
Published:
2006-02-17
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Excerpt related to
benefit words:
... In other words, Workday should be a good fit for global companies that are ...
to lean more toward bleeding-edge technologies, but should also benefit from the ...
Published:
2011-12-08
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Abstract:
Webplan believes its offering should benefit many departments within a manufacturing organization. When it comes to operations
and manufacturing, the benefit is in getting the right information to the right people and ensuring the results of decisions
align with goals and objectives. (...)
Excerpt related to
benefit words:
Webplan believes its offering should benefit many departments within a manufacturing organization. When it comes to operations
and manufacturing, ...
Published:
2004-07-02
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Abstract:
Webplan believes its offering should benefit many departments within a manufacturing organization. When it comes to operations
and manufacturing, the benefit is in getting the right information to the right people and ensuring the results of decisions
align with goals and objectives. (...)
Excerpt related to
benefit words:
Webplan believes its offering should benefit many departments within a manufacturing organization. When it comes to operations
and manufacturing, ...
Published:
2004-07-02
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Excerpt related to
benefit words:
... In other words, Progress does not directly deal with actual hosting and “SaaS plumbing”
(ie, user provision and metering, virtualization, hardware, network ...
Published:
2009-09-09
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Abstract:
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to
stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market. (...)
Excerpt related to
benefit words:
... that you understand their problem and clearly communicate the benefit your product ...
for repetition (the same problem described in different words) and broad ...
Published:
2008-09-01
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Abstract:
Lack of consensus about the marketing message is a common, especially when the message differs between top management and
the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer. (...)
Excerpt related to
benefit words:
... the research that led to the proposed message strategy—a concise positioning statement (twelve words
or less) and three supporting benefit statements that ...
Published:
2005-06-25
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Excerpt related to
benefit words:
... In other words, the primary benefit of vertical integration is control.
For instance, a department or wholly owned subsidiary with ...
Published:
2009-03-30
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Excerpt related to
benefit words:
... In other words, the clients of the secondary companies benefit from
the modifications and the code your company originally developed but the “rising tide ...
Published:
2007-11-20
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Abstract:
IT managers, under increasing pressure to align their activities and spending with the strategic objectives of the enterprise,
need to find new ways to raise the awareness of IT opportunities throughout the enterprise. This paper presents a framework
for IT managers to use as a foundation to their planni (...)
Excerpt related to
benefit words:
... In other words, do we have the right information moving through the interface? ...
The benefit of a simple initial framework is that it can be used to compare ...
Published:
2004-05-14
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Abstract:
Read this comparative analysis on APS, SCM, and ERP to make your business processes more cost-effective. Constant changes
are happening in the software market, either in software delivery methods, features and functions, or software integrations
with other applications. Organizations are looking for solut (...)
Excerpt related to
benefit words:
Read this comparative analysis on APS, SCM, and ERP to make your business processes more cost-effective. Constant changes
are happening in the soft...
Published:
2010-02-12
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Excerpt related to
benefit words:
... In addition, customers should benefit from the roll-out of the contract terms and ...
In other words, the vendor also offers a supplier portal as well as supplier ...
Published:
2010-10-05
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Abstract:
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely
to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that
includes an evaluation criterion. (...)
Excerpt related to
benefit words:
... consists of a positioning statement and three to four supporting benefit statements.
... It's twelve words or less (not including the product title), and through ...
Published:
2007-03-21
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Abstract:
When one company acquires another, who benefits? It seems PSI’s recent acquisition of AIS will benefit both—as well as their
clients and the steel industry as a whole. The combined solution offering will address APS, MES, SCM, and more. (...)
Excerpt related to
benefit words:
When one company acquires another, who benefits? It seems PSI’s recent acquisition of AIS will benefit both—as well as their
clients and the steel...
Published:
2009-11-25
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Abstract:
When one company acquires another, who benefits? It seems PSI’s recent acquisition of AIS will benefit both—as well as their
clients and the steel industry as a whole. The combined solution offering will address APS, MES, SCM, and more. (...)
Excerpt related to
benefit words:
When one company acquires another, who benefits? It seems PSI’s recent acquisition of AIS will benefit both—as well as their
clients and the steel...
Published:
2009-11-25
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Abstract:
Federal contracts can often be fraught with legal snares for the unseasoned providers. (...)
Excerpt related to
benefit words:
Federal contracts can often be fraught with legal snares for the unseasoned providers.
Published:
2005-01-13
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Abstract:
The software as a service (SaaS) delivery model is here to stay, and most vendors have noticed. Recently, the endorsement
for SaaS in the realm of manufacturing enterprise resource planning has come from a veteran vendor and SaaS pioneer. (...)
Excerpt related to
benefit words:
The software as a service (SaaS) delivery model is here to stay, and most vendors have noticed. Recently, the endorsement
for SaaS in the realm of...
Published:
2007-12-14
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Abstract:
Although CRM applications, Portals, and Contact Centers are contributing to the improvement of customer relationships and
the effectiveness of employees; in many cases they remain convoluted to users whether they are customers or company employees.
Will LEAP (Language Enabled Application Platform) produc (...)
Excerpt related to
benefit words:
Although CRM applications, Portals, and Contact Centers are contributing to the improvement of customer relationships and
the effectiveness of emp...
Published:
2003-05-17