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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
benefits of a corporate vertical marketing system:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
Enterprises understand the value of integration. One area that has been ignored is the plant. Plant systems and corporate
systems must be complementary and leverage each other to provide their maximum value. Production intelligence provides both
integration and valuable information which is not availabl (...)
Excerpt related to
benefits of a corporate vertical marketing system:
... system can feed the manufacturing execution system (MES ) system.
... Production intelligence solutions enable corporate, plant, and production managers ...
Benefits. ...
Published:
2005-01-15
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Abstract:
SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that
addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on
the part of a few, customers appeared supportive of the SSA (...)
Excerpt related to
benefits of a corporate vertical marketing system:
... For example, Corporate Performance Management is being added ... them
to look outside for a replacement system. ... Are the business benefits
adequate to justify the ...
Published:
2004-11-05
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Abstract:
What started out as a set of applications to better manage customers' projects, astutely allocate staff and monitor their
utilization rates has become an important foundation for coordinating a full range of business activities amongst increasingly
virtual teams both within and outside the four-walls. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
What started out as a set of applications to better manage customers' projects, astutely allocate staff and monitor their
utilization rates has be...
Published:
2003-12-27
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Abstract:
In a series of radical moves, Computer Associates appears to be trying to re-direct its gargantuan operations. After missing
its numbers in the first calendar quarter (CA’s 4th fiscal quarter), its stock was down 59% at one point. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
In a series of radical moves, Computer Associates appears to be trying to re-direct its gargantuan operations. After missing
its numbers in the f...
Published:
2000-10-24
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Abstract:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with Informatica to add analytic tools to its enterprise e-purchasing application. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with...
Published:
2000-07-20
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Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
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Abstract:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the rea...
Published:
2003-01-06
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Abstract:
In going through a business decision process for complex technology selections, more and more use is being made of technologically
driven processes using Decision support tools and captured knowledge. The use of these systems and the capability to drive
a solution from them assumes an ability to accurate (...)
Excerpt related to
benefits of a corporate vertical marketing system:
In going through a business decision process for complex technology selections, more and more use is being made of technologically
driven processe...
Published:
2001-05-30
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Abstract:
The Benefits of Next-Generation ERP. Download Guide on the Next-Generation ERP. Rapid changes in the market and in customer
needs mean small to medium businesses (SMBs) must work harder to stay competitive. Setting and achieving goals in this economic
environment is increasingly difficult. Upgrading to a (...)
Excerpt related to
benefits of a corporate vertical marketing system:
The Benefits of Next-Generation ERP. Download Guide on the Next-Generation ERP. Rapid changes in the market and in customer
needs mean small to med...
Published:
2010-03-11
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Abstract:
You have heard that something called split DNS can speed up websites. What does this mean and how does it work? (...)
Excerpt related to
benefits of a corporate vertical marketing system:
You have heard that something called split DNS can speed up websites. What does this mean and how does it work?
Published:
2000-09-28
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Abstract:
ecFood is a strategic sourcing vendor focused on the industrial food market. Its recent financial results prove that being
highly focused can bring value to the target market and success to a "dot-com". (...)
Excerpt related to
benefits of a corporate vertical marketing system:
ecFood is a strategic sourcing vendor focused on the industrial food market. Its recent financial results prove that being
highly focused can bri...
Published:
2002-04-02
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Abstract:
Business performance management (BPM) includes setting key performance indicators, using data mining to discover data patterns
and using software to help drive business decisions and develop corporate strategy. For an organization, there are many benefits
to implementing a BPM solution. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
... Benefits of Using a BPM Solution. ... performance, employees, customer
relations, and sales, or providing an overall view of corporate performance, organizations ...
Published:
2009-04-27
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Abstract:
Compaq Computer Corporation, the #1 volume manufacturer of PC Servers, both US and worldwide, is fighting a strong challenge
by Dell Computer. This note assess the strengths and weaknesses of its four-CPU rackmount servers. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
Compaq Computer Corporation, the #1 volume manufacturer of PC Servers, both US and worldwide, is fighting a strong challenge
by Dell Computer. Thi...
Published:
1999-08-01
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Abstract:
Will firewalls and sign-language soon be interactive? If anyone can do it, Cybernet Systems will be the first. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
Will firewalls and sign-language soon be interactive? If anyone can do it, Cybernet Systems will be the first.
Published:
2000-09-01
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Abstract:
As componentization and Web services mature, packaged software will be less rigid and easier to adjust to unique practices--
thereby gaining some of the benefit of the custom approach. Although an enterprise can generate many benefits from standardization,
it may also create other issues that may often r (...)
Excerpt related to
benefits of a corporate vertical marketing system:
As componentization and Web services mature, packaged software will be less rigid and easier to adjust to unique practices--
thereby gaining some ...
Published:
2004-05-22
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Abstract:
A guide to the benefits, technology and implementation essentials of CRM & SFA solutions.Secure Documents and Other Software
Dynamic System to Use In Your Dynamic System of CRM & SFA solutions. Companies spend staggering investments to make and
keep their offerings competitive. By providing a cent (...)
Excerpt related to
benefits of a corporate vertical marketing system:
A guide to the benefits, technology and implementation essentials of CRM & SFA solutions.Secure Documents and Other Software
Dynamic System to ...
Published:
2010-03-11
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Abstract:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same market. BPM vendors are at a disadvantage due to BI's penetration and expansion into the BPM market. (...)
Excerpt related to
benefits of a corporate vertical marketing system:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same m...
Published:
2009-05-18
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Abstract:
Prio! SecureSync combines the proven technologies of Fischer Systems and Siemens, providing over 18 years of combined directory
synchronization and management experience. The flexibility and interoperability of the product have certainly captured the
industries attention in bringing order to ‘directory (...)
Excerpt related to
benefits of a corporate vertical marketing system:
Prio! SecureSync combines the proven technologies of Fischer Systems and Siemens, providing over 18 years of combined directory
synchronization an...
Published:
2000-06-05
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Abstract:
As componentization and Web services mature, packaged software will be less rigid and easier to adjust to unique practices--
thereby gaining some of the benefit of the custom approach. Although an enterprise can generate many benefits from standardization,
it may also create other issues that may often r (...)
Excerpt related to
benefits of a corporate vertical marketing system:
As componentization and Web services mature, packaged software will be less rigid and easier to adjust to unique practices--
thereby gaining some ...
Published:
2004-05-22