Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts-and-parcels, and the software category’s value proposition. At the end of that post, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via a bit of humor and the metaphor of the classic “Wizard of Oz” movie.
Namely, on March 23
Cowardly Lion (played by Bert Lahr), who help her fend off the Wicked Witch of the West (Margaret Hamilton), while hoping to receive what they lack themselves (a brain, a heart, and courage, respectively). The Wicked Witch of the West is attempting to get her sister’s (the Wicked Witch of the East) Ruby Slippers from Dorothy. If memory serves me well, the Wicked Witch of the East was killed when Dorothy’s house landed on her due to the tornado. In his luncheon presentation at Gartner’s BPM Summit ,