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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 best email marketing


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

best email marketing  subject matter expertise and best practices illustrated at all levels of vendor contact Speed to Beneit - managing cost and time of solution deployment in order to gain a quick return on investment CRM Integration - create a 360 degree view of the customer by sharing data across the organization About Vtrenz', Inc. Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales and measure

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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E2open Vice President of Product Marketing Discusses S&OP Issues


Following up on a recent article that discussed E2open’s relatively recent forays into the sales and operations planning (S&OP) software market, TEC had a follow-up discussion with Sean Rollings, vice president of product marketing at E2open, on general S&OP market trends, and various aspects of managing and implementing the S&OP process.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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More Than Just Email Filtering


The evolving sophistication and rapid proliferation of email-borne threats advance too quickly to be countered with conventional e-mail security methods. Organizations must deploy e-mail security solutions that are complete and include several complementary features to be effective and manageable. This white paper will focus on the features of an effective email security system and the technology addresses these requirements.

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A Guide to Transactional Email


It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails.

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How to Keep Your Best Customers and People in Tough Times


In the on-demand webcast how to keep your best customers and people in tough times, you'll find out how to build closer relationships with your exi...

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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Case Study: Best Foam Fabricators


As a supplier to the automotive industry, Best Foam Fabricators often needed to expedite parts to customers to fill orders. This meant the company was spending up to $50,000 (USD) on expedited freight. To reduce costs—of both shipping and labor—Best Foam decided to implement a new enterprise resource planning (ERP) solution. Find out how Best Foam has not only reduced costs but also improved delivery time by 99 percent.

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