Part I of this blog post introduced the common software deployment models and Consona CRM's approach in that regard. To the end of enabling Total Customer Management (TCM) via an adaptive CRM offering, Consona CRM is built with a superior core infrastructure (customer data model, BPM, BI, SOA) and a holistic, best-of-breed product portfolio.
Consona claims to be one of the market’s rare CRM
that it offers the best value for price in the market due to the extensive product's flexibility and adaptability, ease of customization, configuration, integration and upgrades, and due to the depth of the product's extensibility. These capabilities come from the combination of Onyx Adaptive CRM (i.e., BPM, BI, SFA, customer service, customer data management and customer data integration [CDI]), KNOVA (i.e., self-service and knowledge management [KM]) and the partnership with Million Handshakes (part of