Some major SSI competitors, while possibly inferior regarding process or mill industry focus, will influence some purchase decisions through more comprehensive horizontal product portfolios, and superior global presence, localization capabilities, and viability—which are still hurdles for SSI to overcome.
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focus, domain expertise, and best-of-breed process manufacturing functionality; but a curse due to limited scope for expansion. Currently, owing to a limited install base of about a hundred, there is only so much one can do with up-selling and cross-selling, which means the company will have to continue to focus on attaining new customers. This is going to be difficult in light of limited market size and intensifying competition. Furthermore, some prospective customers outside the UK (and particularly