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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data marketing


CMOs Thriving in the Age of Big Data
CRM analyst Raluca Druta interviews TEC’s marketing specialist.Recently, the task of selecting customer relationship management (CRM) software tools appears to

big data marketing  in the Age of Big Data CRM analyst Raluca Druta interviews TEC’s marketing specialist. Recently, the task of selecting customer relationship management (CRM) software tools appears to reside in the front yard of the chief marketing officer (CMO). Is this a natural evolution of the CMO’s job responsibilities? It makes sense. The CMO is responsible for making the most of the data that passes through the CRM system. But to do that, the marketing department relies on all kinds of tools that aren’t

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data marketing

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Data, Data Everywhere: A Special Report on Managing Information


The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and extract useful information, is harder still. Even so, this data deluge has great potential for good—as long as consumers, companies, and governments make the right choices about when to restrict the flow of data, and when to encourage it. Find out more.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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Data Integration: Creating a Trustworthy Data Foundation for Business Intelligence


Organizations combine their historical data with current data from operational systems to satisfy business intelligence analysis and government reporting requirements. This paper discusses the importance of data integration and helps you identify key challenges of integrating data. It also provides an overview of data warehousing and its variations, as well as summarizes the benefits and approaches to integrating data.

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The Path to Healthy Data Governance through Data Security


Companies today are challenged to maintain their data safe and secure from hackers and others with unauthorized access. In his article, TEC business intelligence (BI) analyst Jorge García looks the risks and issues that companies face with securing their data, the importance and advantages of data security, and outlines a path that companies can follow to achieve data security as part of an overall data governance initiative.

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A Roadmap to Data Migration Success


Many large business initiatives and information technology (IT) projects depend upon the successful migration of data—from a legacy source, or multiple sources, to a new target database. Effective planning and scoping can help you address the associated challenges and minimize risk for errors. This paper provides insights into what issues are unique to data migration projects and to offer advice on how to best approach them.

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Data Management and Analysis


From a business perspective, the role of data management and analysis is crucial. It is not only a resource for gathering new stores of static information; it is also a resource for acquiring knowledge and supporting the decisions companies need to make in all aspects of economic ventures, including mergers and acquisitions (M&As).

For organizational growth, all requirements and opportunities must be accurately communicated throughout the value chain. All users—from end users to data professionals—must have the most accurate data tools and systems in place to efficiently carry out their daily tasks. Data generation development, data quality, document and content management, and data security management are all examples of data-related functions that provide information in a logical and precise manner.

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Data Enrichment and Classification to Drive Data Reliability in Strategic Sourcing and Spend Analytics


Spend analytics and performance management software can deliver valuable insights into savings opportunities and risk management. But to make confident decisions and take the right actions, you need more than just software—you also need the right data. This white paper discusses a solution to help ensure that your applications process reliable data so that your spend analyses and supplier risk assessments are accurate, trustworthy, and complete.

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