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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data marketing


CMOs Thriving in the Age of Big Data
CRM analyst Raluca Druta interviews TEC’s marketing specialist.Recently, the task of selecting customer relationship management (CRM) software tools appears to

big data marketing  in the Age of Big Data CRM analyst Raluca Druta interviews TEC’s marketing specialist. Recently, the task of selecting customer relationship management (CRM) software tools appears to reside in the front yard of the chief marketing officer (CMO). Is this a natural evolution of the CMO’s job responsibilities? It makes sense. The CMO is responsible for making the most of the data that passes through the CRM system. But to do that, the marketing department relies on all kinds of tools that aren’t

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data marketing

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Conference Note: 2014 HR Technology Conference Takes On HCM Big Data


This year’s HR Technology Conference was all about leveraging big data for improving HR practices, such as talent acquisition and employee retention. TEC HCM analyst Raluca Druta was there to capture all the details. Read her take on the conference’s major sessions—the welcome and opening keynotes, the ADP Workforce Vitality Report, the Sierra-Cedar 17th Annual Survey, the vendor presentations, and more.

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Data, Data Everywhere: A Special Report on Managing Information


The quantity of information in the world is soaring. Merely keeping up with, and storing new information is difficult enough. Analyzing it, to spot patterns and extract useful information, is harder still. Even so, this data deluge has great potential for good—as long as consumers, companies, and governments make the right choices about when to restrict the flow of data, and when to encourage it. Find out more.

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Enterprise Data Management: Migration without Migraines


Moving an organization’s critical data from a legacy system promises numerous benefits, but only if the migration is handled correctly. In practice, it takes an understanding of the entire ERP data lifecycle combined with industry-specific experience, knowledge, and skills to drive the process through the required steps accurately, efficiently, and in the right order. Read this white paper to learn more.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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New Data Protection Strategies


One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets.

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Network Data Protection Playbook: Network Security Best Practice for Protecting Your Organization


Malicious hacking and illegal access are just a few of the reasons companies lose precious corporate data every year. As the number of network security breaches increase, companies must find ways to protect data beyond the perimeter of their businesses. But how do they build a data-defensible architecture that will protect data on an ever-evolving network? The answer: by first developing an in-depth defense strategy.

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The Necessity of Data Warehousing


An explanation of the origins of data warehousing and why it is a crucial technology that allows businesses to gain competitive advantage. Issues regarding technology selection and access to historical 'legacy' data are also discussed.

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Distilling Data: The Importance of Data Quality in Business Intelligence


As an enterprise’s data grows in volume and complexity, a comprehensive data quality strategy is imperative to providing a reliable business intelligence environment. This article looks at issues in data quality and how they can be addressed.

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