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CMOs Thriving in the Age of Big Data
CRM analyst Raluca Druta interviews TEC’s marketing specialist.Recently, the task of selecting customer relationship management (CRM) software tools appears to

big data marketing  in the Age of Big Data CRM analyst Raluca Druta interviews TEC’s marketing specialist. Recently, the task of selecting customer relationship management (CRM) software tools appears to reside in the front yard of the chief marketing officer (CMO). Is this a natural evolution of the CMO’s job responsibilities? It makes sense. The CMO is responsible for making the most of the data that passes through the CRM system. But to do that, the marketing department relies on all kinds of tools that aren’t Read More
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Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining...
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Documents related to » big data marketing


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

big data marketing  budgets, big databases and big marketing departments are no longer the only keys to marketing success. Rather, new marketing automation technologies are making it easy for even the smallest organization to create powerful, cost-effective, rulesbased marketing campaigns. Rules-based marketing is an automated strategy involving predefined if-then rules, resulting in communications that are more timely, relevant and consistent across multiple communication channels (see Figure 1). Rules-based marketing Read More
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

big data marketing  few, will be a big determinant of losers and winners. To that end, there seems to be a dichotomy between the marketing automation promise of benefits enterprise-wide and the way it has often been misused. Appeal of Marketing Automation The importance of finding and keeping customers has only increased lately amid diminishing new sales opportunities. The appeal of marketing automation has come from its ability to tailor marketing campaigns and to track their effectiveness and control marketing costs and Read More
Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell
Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting

big data marketing  MM: We’re seeing three big movements in BPM right now: mobile, the connections to other systems, and analytics (both on process data and business data). We have solid capabilities in each area and are beginning to see good customer uptake, so we’re devoting a lot of research and development resources to these areas. TEC: Do you have predictive analytics (next best offer, etc.) capabilities, such as those offered by IBM SPSS and Pegasystems / Chordiant , to name a couple? MM: Not in the traditional Read More
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

big data marketing  on the SAP HANA big data platform. Microsoft Dynamics seems to be following a similar path by not really splurging on MarketingPilot, Netbreeze , and Parature , and by developing the remaining functionality in-house. As the market is still immature, SAP customers’ CIOs are likely to be late adopters, and SAP might still have some breathing room to deliver those capabilities and catch up with the aforementioned competition.   It is still early to predict any market winners and losers here. For now, Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

big data marketing  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More
Master Data Management and Accurate Data Matching
Have you ever received a call from your existing long-distance phone company asking you to switch to its service and wondered why they are calling? Chances are

big data marketing  Data Management and Accurate Data Matching Have you ever received a call from your existing long-distance phone company asking you to switch to its service and wondered why they are calling? Chances are the integrity of its data is so poor that the company has no idea who many of its customers are. The fact is, many businesses suffer from this same problem. The solution: implement a master data management (MDM) system that uses an accurate data matching process. Read More
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

big data marketing  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More
New Data Protection Strategies
One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased

big data marketing  Data Protection Strategies One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets. Read More
10 Errors to Avoid When Building a Data Center
In the white paper ten errors to avoid when commissioning a data center, find out which mistakes to avoid when you're going through the data center...

big data marketing  Errors to Avoid When Building a Data Center Proper data center commissioning can help ensure the success of your data center design and build project. But it's also a process that can go wrong in a number of different ways. In the white paper Ten Errors to Avoid when Commissioning a Data Center , find out which mistakes to avoid when you're going through the data center commissioning process. From bringing in the commissioning agent too late into the process, to not identifying clear roles for Read More
Data Storage in the Cloud-Can you Afford Not To?
Storing data in the cloud using Riverbed Technology’s Whitewater cloud storage gateway overcomes a serious challenge for IT departments: how to manage the vast,

big data marketing  Storage in the Cloud-Can you Afford Not To? Storing data in the cloud using Riverbed Technology’s Whitewater cloud storage gateway overcomes a serious challenge for IT departments: how to manage the vast, and ever-growing, amount of data that must be protected. This paper makes the business case for cloud storage, outlining where capital and operational costs can be eliminated or avoided by using the cloud for backup and archive storage. Read More
Implementing Energy-Efficient Data Centers
But in the white paper implementing energy-efficient data centers, you'll learn how to save money by using less electricitywhether your data cente...

big data marketing  Energy-Efficient Data Centers Did you realize that your data center(s) may be costing you money by wasting electricity ? Or that there are at least 10 different strategies you can employ to dramatically cut data center energy consumption ? The fact is, most data centers are not designed with energy efficiency in mind. But in the white paper Implementing Energy-efficient Data Centers , you'll learn how to save money by using less electricity—whether your data centers are still in the design Read More
Data Enrichment and Classification to Drive Data Reliability in Strategic Sourcing and Spend Analytics
Spend analytics and performance management software can deliver valuable insights into savings opportunities and risk management. But to make confident

big data marketing  Enrichment and Classification to Drive Data Reliability in Strategic Sourcing and Spend Analytics Spend analytics and performance management software can deliver valuable insights into savings opportunities and risk management. But to make confident decisions and take the right actions, you need more than just software—you also need the right data. This white paper discusses a solution to help ensure that your applications process reliable data so that your spend analyses and supplier risk Read More
Overall Approach to Data Quality ROI
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company

big data marketing  Approach to Data Quality ROI Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company. Of the many benefits that can accrue from improving the data quality of an organization, companies must choose which to measure and how to get the return on investment (ROI)—in hard dollars. Read this paper to garner an overall approach to data quality ROI. Read More

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