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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 big data sales and marketing apps


PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

big data sales and marketing apps  arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and about PROS’ current state of affairs. Reiner joined PROS in 1999 and became the CEO in 2010. He has held a series of positions at PROS with successively increasing responsibility, including senior vice president of product development and most recently executive

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » big data sales and marketing apps

SAP’s SME Product Marketing Team Tells All (or Most of it, at least)


The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after

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CallidusCloud Connections C3—Focusing on Sales and Marketing to “Lead to Money”


This year’s CallidusCloud Connections C3 conference in Las Vegas furthered CallidusCloud’s efforts to push the market awareness of its Lead to Money suite. While the incentive and compensation and configure price quote (CPQ) modules remain two main entry points for most customers, at the conference the vendor focused on the ability of the suite to make sales and marketing work as one in order to close deals faster.

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Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell


Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners.To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand

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PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps


PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Data Warehousing in the Big Data Era: Are You BIReady?


Netherlands-based BIReady automates the process of designing, deploying, and maintaining a data warehousing solution, allowing the optimization of all necessary BI and analytics tasks. Read this TEC product note from TEC senior BI and data management analyst Jorge Garcia to learn more about how BIReady is meeting its goal of helping companies become "BI ready."

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Linked Enterprise Data: Data at the heart of the company


The data silos of today's business information systems (IS) applications, and the pressure from the current economic climate, globalization, and the Internet make it critical for companies to learn how to manage and extract value from their data. Linked enterprise data (LED) combines the benefits of business intelligence (BI), master data management (MDM), service-oriented architecture (SOA), and search engines to create links among existing data, break down data walls, provide an open, secure, and long-term technological environment, and reduce complexity—read this white paper to find out how.

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Governance from the Ground Up: Launching Your Data Governance Initiative


Although most executives recognize that an organization’s data is corporate asset, few organizations how to manage it as such. The data conversation is changing from philosophical questioning to hard-core tactics for data governance initiatives. This paper describes the components of data governance that will inform the right strategy and give companies a way to determine where and how to begin their data governance journeys.

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Reinventing Data Masking: Secure Data Across Application Landscapes: On Premise, Offsite and in the Cloud


Be it personal customer details or confidential internal analytic information, ensuring the protection of your organization’s sensitive data inside and outside of production environments is crucial. Multiple copies of data and constant transmission of sensitive information stream back and forth across your organization. As information shifts between software development, testing, analysis, and reporting departments, a large "surface area of risk" is created. This area of risk increases even more when sensitive information is sent into public or hybrid clouds. Traditional data masking methods protect information, but don’t have the capability to respond to different application updates. Traditional masking also affects analysis as sensitive data isn’t usually used in these processes. This means that analytics are often performed with artificially generated data, which can yield inaccurate results.

In this white paper, read a comprehensive overview of Delphix Agile Masking, a new security solution that goes far beyond the limitations of traditional masking solutions. Learn how Delphix Agile Masking can reduce your organization’s surface area risk by 90%. By using patented data masking methods, Delphix Agile Masking secures data across all application lifecycle environments, providing a dynamic masking solution for production systems and persistent masking in non-production environments. Delphix’s Virtual Data Platform eliminates distribution challenges through their virtual data delivery system, meaning your data can be remotely synchronized, consolidated, and takes up less space overall. Read detailed scenarios on how Delphix Agile Data Masking can benefit your data security with end-to-end masking, selective masking, and dynamic masking.

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Aplicor


The Aplicor software solution is an integrated, wireless, and web-based CRM suite that includes sales force automation (SFA), marketing automation, project office, customer support, and an enterprise portal.  

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